Media campaign to popularise Odisha’s Nabakalebar festival

Media campaign to popularise Odisha’s Nabakalebar festival

NEW DELHI: The Central Government is planning to release a media campaign across electronic, print and online to publicise Odisha’s Nabakalebar festival as an international event.

 

Tourism minister Mahesh Sharma gave the assurance to Odisha Tourism and Culture Minister Ashok Chandra Panda.

 

Sharma said funds will also be released at the earliest for three light and sound shows proposed to be held at Dhauli, Udayagire / Khandagire Caves and Konark.

 

He said a special media campaign would be mounted to popularize Nabakalebar as an international festival.