MAM

McCann creates two TVCs for RB's Dettol Gold

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NEW DELHI: Two new commercials have been launched on the television and digital medium by Dettol to highlight the need of a superior anti-bacterial solution with the rising new age illnesses.

Conceptualised by McCann, the two TVCs are aimed at promoting Dettol Gold, an innovative range, which claims to offer 100 per cent better protection against germs and new age illnesses. The range comprises of bar soap and liquid hand wash in two variants - Classic Clean and Daily Clean. The product shields children from germs causing bacteria they encounter every day and also offers a world class sensorial experience.

Talking about the launch, RB marketing director ? Dettol, developing markets Arjun Purkayastha said, ?With a history of over 150 years of innovation and as a global leader in consumer health and hygiene, we understand the importance of hygiene and sanitation in the lives of our consumers. Over a period of time we have seen the germs evolve and give rise to new age illnesses. To combat such situation, we require an innovative product solution which is far more superior and our Dettol Gold range offers that 100 per cent better protection against germs and new-age illnesses.?

Watch the new Dettol Gold TVCs here.

Television Commercial Credits:

Project Title: Dettol Gold Launch

Creative Agency ? McCann

Chairman & Chief Creative Officer ? Prasoon Joshi

National Creative Director: Prateek Bharadwaj

Executive Creative Director ? Tarvinder Singh

Sr. Creative Director ? Prashant Sharma

Account Management ? Nutan Sooda, Karun Arora, Abhishek Walia, Udisha Singh

Strategic Planning ? Jitender Dabas (EVP, Planning), Vibha Gupta (Planning Director)

Agency Producer: Jeet Kalra, Ankur Mondal

Director ? Rajesh Saathi

Producer? Harish Nambiar, Lisa D'costa

Executive Producer - Ankita Malhotra

Production House ? Keroscene Films

DOP - Zainuddin Mohammed (Din)

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