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Maxus spreads ‘everlasting love’ via Platinum Guild India campaign

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MUMBAI: Maxus has created an exclusive microsite (www.oureverlastinglove.in) as part Platinum Guild India’s new ad campaign.

The site allows couples to feature personalized videos of special moments of togetherness that make their journey extraordinary.

Across the world, couples have been known for sharing their cherished moments over social networks. On the basis of this understanding, Maxus has launched a platform for couples where they can curate their most rejoiced memories and bring to life their special moments.

“We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story,” said Maxus India national director – digital Vishal Jacob.

Once a user logs in to the website and signs in via Facebook or email, all the images of the couple are collaged together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends.

In addition to the unique video-making feature, the most romantic stories will receive special gifts and one lucky couple stands the chance to win Platinum Love Band. This unique initiative was part of Maxus' campaign for the Platinum Guild, emphasizing on the Platinum Day of Love.

Platinum Guild India managing director Vaishali Banerjee added, “Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love.”

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