MAM

Maldives to woo Indian tourists with ad campaign across PVR Cinemas

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/05/19/mam-ad-campaign.jpg?itok=zw0sV3Cs

MUMBAI: The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas across India for a two-week video campaign that will run in all major cinema halls of the PVR auditoriums.

The promotion has been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of films like Piku and Bombay Velvet.

The Maldives clip will be shown across PVR properties in New Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata.

MMPRC deputy managing director Mohamed Adam said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway - there is something for everyone.”

Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year, which is a growth of 19.9 per cent compared to year 2013. Maldives offers free visa on arrival for all nationalities, which is a further incentive for the Indian traveler to visit Maldives.

2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Bruce%20Zuo.jpg?itok=xLR6xdXv
UCWeb to select We-Media contributors with monthly payout

MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Kalyan%20Jewellers.jpg?itok=7SLRgj_d
Candere buy to help Kalyan Jewellers add 5-7% to its topline

MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India. Kalyan will acquire the equity held by Singularity...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/New%20Munch%20Macha.jpg?itok=mdOy9Rxg
New Munch Macha musical TVC with Baahubali 2

MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline - Crunch Macha Munch Macha before urging viewers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/prajodh%20rajan.jpg?itok=r_-edmH6
EuroKids Asia's most trusted brand

MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand. These awards are driven by market...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nycil.jpg?itok=RGi4IZdq
Nycil launches 'no tension' campaign during summer

MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Glucon-D_0.jpg?itok=4Aj9OXff
Glucon-D campaign joins forces with water

MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/kalra.jpg?itok=pIciUSLo
Raman Kalra joins PwC India as entertainment & media sector advisory leader

Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/joshi.jpg?itok=XRZODjyO
McCann bags Sony India’s creative mandate

Sony India has appointed McCann World Group as its new creative agency in India after an extensive selection process.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/vikas.jpg?itok=bYp384lq
Republic appoints Laqshya media group as the OOH Agency

Laqshya Media group has announced its partnership with Republic as its OOH Agency on Record (AOR).

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories