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Maldives to woo Indian tourists with ad campaign across PVR Cinemas

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MUMBAI: The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas across India for a two-week video campaign that will run in all major cinema halls of the PVR auditoriums.

The promotion has been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of films like Piku and Bombay Velvet.

The Maldives clip will be shown across PVR properties in New Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad, Chennai and Kolkata.

MMPRC deputy managing director Mohamed Adam said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway - there is something for everyone.”

Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year, which is a growth of 19.9 per cent compared to year 2013. Maldives offers free visa on arrival for all nationalities, which is a further incentive for the Indian traveler to visit Maldives.

2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives. 

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