MAM

Maggi Hotheads #untrends on Twitter

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/11/Maggi%20Hotheads.jpg?itok=TCs9qyEi

MUMBAI: Nestlé India has launched a first-of-its-kind Twitter campaign #UntrendLikeHotHeads for Maggi Hotheads.

Maggi Hotheads - the spicy new variant from Maggi was launched last year and appeals to consumers with its four exciting and unique flavours - Green Chilli, Chilli Chicken, Peri Peri and BBQ Black Pepper. The brand is targeted at the youth who are a ‘bit eccentric’, are willing to take risks and have a positive and playful attitude towards life.

Nestlé India’s in-house content ‘Live Studio’ managed by HyperCollective, and Zenith India, Nestlé India’s media agency, collaborated for this innovative campaign and executed it on Twitter.

The campaign urged consumers to break free from popular trends and display their original, unique selves. They could post on an activity which sets them apart from popular trends. The gratification lay in the fact that Maggi Hotheads made people trend on Twitter.

A highly responsive twitter campaign got the Twitter universe into a frenzy. With over 13 million impressions and 28,000 hashtag mentions in just 3 days, Nestlé received 800 plus entries from across the country. The campaign received overall 3.1% engagement rate while the industry standard is at 2% for FMCG.

Tanmay Mohanty, Group CEO, Zenith India says," #UntrendLikeHotHeads hits the mark because it is fun, quirky, engaging and resonates with the Indian youth. There is an instant connect with the Maggi Hotheads brand, also known for its distinct positioning and taste.  The campaign has sparked off viral conversations, amplified brand messaging, and generated rich insights."

Taranjeet Singh, Country Director, Twitter India said, “Nestle's #UntrendLikeHotHeads is a breakthrough idea, the collaboration saw extraordinary participation on the platform and enabled Maggi to be what's happening on Twitter. We look forward to working closely to be part of more of such creative, strategic partnerships.”

Using the hashtag #UntrendLikeHotheads, a plethora of fresh and engaging content pieces emerged in three days of the activity. Zenith India made sure that the content was targeted and optimised effectively and efficiently and hence delivering enriching brand experience through the platform.

Response from consumers and their real-time interactions with the brand can be viewed via the following links:

MaggiHotheads : https://twitter.com/MaggiIndia/status/905010530212954113

#Dhoni100:  https://twitter.com/MaggiIndia/status/904678784502120449

Tennis:https://twitter.com/MaggiIndia/status/904700777247121408

#TeachersDay:  https://twitter.com/MaggiIndia/status/904970105708097536

Personalised Response from Maggi India:

https://twitter.com/MaggiIndia/status/905361577917898752?s=09

https://twitter.com/MaggiIndia/status/905386536895524864/video/1

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/mindshare_0.jpg?itok=Q3itWdjr
Mindshare South Asia announces agency restructuring, key appointments

Media agency Mindshare has announced an organisation restructure that mirrors the agency’s ambition to become collaborative in client success and navigate its marketing agenda with intelligence and agility.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/parleg.jpg?itok=F1M9Cgq4
Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/timthumb-9.jpg?itok=d_k5pwSq
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/wat-consult.jpg?itok=n0UvViaJ
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/Bajaj-Finserv.jpg?itok=9OIIR6-7
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/Fossil.jpg?itok=Ao2FPVF8
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/hero_0.jpg?itok=0JrQdfeF
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/suzuki-acess.jpg?itok=Mc8KL9qM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/mayori.jpg?itok=bgiVAIbZ
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories