MAM

Lowe Lintas bolsters Veedol's 'Modern rehne ki ek Parampara'

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/26/veedol-800x800.jpg?itok=KdnjQYHs

MUMBAI: Veedol tractor oils has unveiled its latest campaign that celebrates this evolution through a powerful thought - the tradition of staying modern. The objective is to reinforce Veedol’s unique position in the tractor lube market – a heritage brand that has continually kept in step with changing technologies.

The campaign that has been conceptualized by Lowe Lintas Kolkata, comprises a video film and other traditional assets like outdoor and print. It has been launched in the Southern markets of India initially and will be rolled out across other states soon.

Tide Water Oil Co (India) executive director J Ramesh said, “This campaign leverages Veedol’s heritage while reinforcing its core value of continual reinvention to keep in step with changing technologies. ‘Modern rehne ki ek Parampara’ - the campaign tagline captures this essence though endearing slices of life from the Indian heartland."

Lowe Lintas Kolkata executive director DK Guha said, “The challenge for the agency was to leverage Veedol’s heritage in the tractor oil segment on the one hand while highlighting its modernity on the other. This evolved into an interesting idea that finally became the core of the campaign.”

In the video film, the slice of life frames capture a little boy, in idyllic rural surroundings, enjoying those simple pleasures of childhood that haven’t changed over time. From the joy of swinging on a tree on the way back from school to clever ways of prying open a walnut. Sequences that on the one hand evoke strong memories and on the other are equally endearing because they have remained unchanged till this day. Almost ritualistic. Just like the ritual of helping Dadaji pour Veedol engine oil in a tractor.

Explaining the creative thought process behind the campaign, Lowe Lintas executive director Vasudha Narayanan said, “Firstly, to work on Veedol tractor engine oil – a hardcore rural brand was what excited us the most. A look at the Indian agricultural landscape and the lifestyle of the people who live there revealed that advances in technology hadn’t diluted their values and traditions one bit. The people who ploughed their fields with the latest, most advanced tractors still live the same simple lives that the generations before them did. Especially the kids. From this very dichotomy was born the idea. Veedol, over the decades, have been so consistently improving their products in stride with the development of modern-day tractors – it’s almost become a ‘tradition’. And hence ‘Modern rehne ki ek Parampara’.”

The film has been launched across popular channels in the Southern markets and will be rolled out across other states soon.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ankur-rupak.jpg?itok=2FrAraEo
AI-based water purifier Cloudtap awards agency duties to Jack in the Box Worldwide

Cloudtap, a revolutionary new AI-powered water purification system, has signed on Jack in the Box Worldwide, a part of The 120 Media Collective, as its digital and creative partner.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ibffff.jpg?itok=8hQexhqU
Karthik Nagendra awarded Honorary Doctor of Excellence in Marketing Management by CIAC- Global and UET, America

Nagendra- Founder & CEO of ThoughtStarters- Asia’s first thought leadership marketing company, was bestowed Honorary Doctor of Excellence in Marketing Management for his achievements and contribution in the area of thought leadership marketing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mmt.jpg?itok=GdVy_UfQ
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/rohit%20sharma.jpg?itok=tNtj7niK
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/duroflex.jpg?itok=rvucXnXZ
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/PUBLICIS.jpg?itok=7e9GPfVd
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/SWIGGY.jpg?itok=8eWXDOK-
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories