MAM

LeEco first ever TV campaign highlights unique features of its Superphones

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/17/leEco%20TV.jpg?itok=ucrmQfUE

NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

“We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

JWT Bangalore Managing Partner Joy Chauhan said: “Today's youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today's youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/vodafon.jpg?itok=lb5i0Kdt
Vodafone encourages eco-friendly 'visarjan'

Vodafone India HAS unveiled its unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in Pune. Vodafone’s Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Six_Inches-Pravin_Shah_0.jpg?itok=dWOHNLqn
Six Inches bags creative responsibilities for five brands

MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are -- B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Untitled-1_0.jpg?itok=g_TkVpHZ
Publicis India pockets Big FM mandate

MUMBAI: Reliance Broadcast Network Limited’s radio station Big FM now has a new creative team on board. It has appointed Publicis India as its creative agency. The agency’s Delhi office will be managing the brand’s activities. With this, the listeners will surely look forward to more innovative...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Tejinder%20gill%20truecaller.jpg?itok=S1WV_3HC
Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=MZvkXIIK
SVG Columbus wins Sportzlive's digital duties

SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/HUNGER.jpg?itok=JwDY_Htn
LG launches #HungerFreeIndia campaign

LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/India%20v%20Australia.jpg?itok=ctUxAYXm
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept

MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1.jpg?itok=7LKG6iGA
Be smart in phone buys, say kids in Flipkart TVCs

MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/pensol.jpg?itok=JPja7hDv
Pensol campaign shows what dreamers could do

Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories