MUMBAI: Soho Square recently launched its new campaign for Lava International. A big step in this context was its novel initiative Design in India an inspiration from ‘Make in India’.
Soho Square India chairman and chief creative officer Sumanto Chattopadhyay said, “I’ve been singing Sare Jahan se Achha since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.
Lava International Ltd president Sunil Raina added, “We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design manufacturing in order to make valuable technologies accessible and provide reliable products to our customers.”
“Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation” he added
Commenting on the same Soho Square, North president Chandana Agarwal said, “At Lava, Make in India is not just a stamp, but the spirit with which everything is done. The ‘Design in India’ movement, through which Lava produced the first indigenously designed mobile phone was just one example of this philosophy. And this Independence Day, we bring to you another unique initiative our latest campaign featuring MSD which highlights that Lava, like all of us, is wholeheartedly Indian and proud of it”
The as is a sweet film that follows a cute little girl's efforts to learn the patriotic song ‘Sare Jahan se Achha’ and it ends with another sweet surprise in her endearing performance with MS Dhoni singing along leaving us all feeling #ProudlyIndian.
