MAM

Kya aapko K.I.L.B. hai? Aegon Religare Life Insurance’s new TVC

Are you adequately insured?



Is your insurance amount good enough to take care of all your future needs?



Do you treat “life insurance” not just as a mere tax saving and investment tool but surely something more than that?



NO!!!



Well, it seems that the K.I.L.B. virus has infected you too. Ok!!! Now, this is really serious. Please pay heed to what Ad Pick says. You urgently need to undergo a thorough checkup with Dr. Irfan Khan at Aegon Religare Life Insurance “hospital”.



What!!! You don’t know what K.I.L.B. is!!! Have you not seen the latest Aegon Religare ads where Dr. Irfan Khan talks about the dangers of this disease to the “infected souls” inside a “closed” elevator and a “running” train?



In these ads Dr. Khan educates the “victims” about K.I.L.B., an abbreviation that stands for “Kum Insurance Lene Ki Bimaari.” According to Mr. Doctor, the symptoms of this disease are seen in people who are “underinsured”. He explains that people who buy small things like groceries for daily use according to their need but consciously ignore to buy insurance for their future needs are highly inflicted by this illness.



To further confirm his statement with the “ailing lot”, Dr. Khan signs off by saying that taking less amount of insurance is nothing but defeat as it does not solve the very purpose of “insurance” anyhow.



Well, now you know why Ad Pick wants you to visit the doc immediately?




Review: There was a time when life insurance was bought not to save one’s family from uncalled for “disasters” but to save one’s ass from tax paying. However, now it seems “times are a changing”.



Through these newly launched ads, conceptualised by Contract Advertising, Aegon Religare wanted to inform, educate and impress consumers about life insurance. Well, Ad Pick must say that the ads are really impressive. Unlike other “insurance” ads, these ads have a different brand proposition altogether: UNDERINSURANCE. This is because Aids or cancer kills only the infected person, but “underinsurance” kills the entire family.



Wow!!! What an IDEA!!!



Ok! Now let’s come to the most impressive element of the Aegon Religare life insurance ads: Dr. Irfan Khan. Not only does Dr. Khan’s candid talk and expressive manner attract viewers’ attention unarguably well, but his core presence alone manages to hold on to the eyeballs of these viewers till the very end. When a TVC is produced, it‘s very necessary that the characters chosen for the TVC are absolutely appropriate…and Irfan Khan’s supreme natural gestures only qualify him further to be chosen for the Aegon Religare’s Life Insurance commercials.



Well done Contract!!! Definitely good work.


Agency: Contract Advertising
Production house: Apocalypso Filmsworks
Running time: 45 seconds
ITV rating: * * * *

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories