MAM

Kingfisher bets on VR marketing with 'KF 360 cities'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/24/maxresdefault.jpg?itok=CLa_gaPx

MUMBAI: With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it’s no surprise that several Indian brands are looking to make the most of it.

After Tata Motors, it’s now alco-bev giant Kingfisher’s turn to give a taste of Virtual Reality to its consumers with its latest campaign ‘KF 360 cities’ that allows users to have an immersive tour of major Indian cities. Apart from Samsung Gear and Google cardboard, one can experience the same by simply tilting their mobile phones while enjoying the 360 degree video on Youtube or Facebook.

“The ‘KF 360 cities’ campaign is the perfect opportunity to bring destinations to people instead of the other way around. Forget maps and GPS, and explore India like you’ve never done before. Whether it’s the backwaters of Kerala, the sand dunes of Jaisalmer or the beaches of Goa, Kingfisher will truly show you how to have a Good Time,” shared an excited United Breweries Limited marketing SVP Samar Singh Sheikhawat.

With a larger goal of showcasing how a fun time is incomplete without Kingfisher in any city, . Kingfisher has created this virtual reality campaign in association with Spectra VR, leveraging the growing popularity of VR headsets. While currently the VR experience is available for selected cities, Sheikhawat assured that over a period of time the brand will cover 30 to 40 cities through this campaign.

“We have been dabbling in VR at a smaller scale in varied so but now we are gathering steam and momentum when it comes to using VR technology in our marketing strategy,” informed Sheikhawat.

The brand’s previous campaigns in VR include Kingfisher Super Chasers VR Game, during the IPL season where the brand used VR gear to transport users into a virtual cricket stadium, giving them an immersive gaming experience. The game created a lot of fan frenzy during theKingfisher on-ground activations across the country, with even cricketers trying their hand at the game.

When asked if the limited accessibility of VR headgear would limit the reach of the campaign, Sheikhawat clarified saying, “That's true of any new technology that comes in. And we believe that with spectrum and bandwidth increasing in the country, and technology companies like Samsung pushing the VR evolution from their end, it will only get better from here. It's advantageous for the brand to be one of the early adopters of this really cool proposition in marketing. We are betting on it for sure.”

Sheikhawat admitted that there is a marginal difference between a regular and VR campaign when it comes to the initial investment, but that depends completely on the quality of the content, and the experience the brand offers, as same campaign could be enjoyed by using an expensive Samsung headgear or a free Youtube plugin.

While it is too early to say if the marketing predictors and marketing mojos are right about the the impending VR explosions in marketing, but for the time being brands such as Kingfisher are looking at it in a big way.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories