Kellogg’s Chocos unveils a new integrated campaign for Chocoland

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By indiantelevision.com Team Posted on : 03 Mar 2014 04:39 pm

Kellogg’s Chocos, the popular breakfast cereal for kids launches a novel land of chocolaty fun - Chocoland, exclusively for kids. Children will now have access to a virtual world of their own, where they can explore new adventures, unravel mysteries of the chocolaty world and indulge in adventurous activities with their friends. Through this integrated campaign, Kellogg’s Chocos aspires to transport kids into a world of chocolaty delight. Coco the brand mascot will guide kids in the world of Chocoland.
 
At Chocoland, children will witness special features such as the never-seen before chocolate volcano, the river of milk, the delicious chocolate-coated wheat fields and delectable chocolate waterfalls. Children will also learn the unique ways of living in Chocoland by visiting Chocoversity. In the process, kids will get a chance to win some exciting goodies.

According to Harpreet Singh Tibb, Marketing Director, Kellogg India, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their ‘own world’ of Chocolaty fun. The brand Kellogg’s Chocos strives to create memorable childhood experiences filled with fun and learning, which delight both kids and their mothers. Chocoland campaign is another step in this direction.”

The Chocoland campaign is an Integrated Promotion Campaign comprising of TV, digital and on-pack offers for kids.
 
The Chocoland TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself, in an unknown land. The kids are mesmerized by this new world of chocolaty fun called Chocoland!
 
This TVC will also be supported by a second advertisement which encourages kids to be a part of the secret recipe hunt. Coco, the monkey, will take kids into the fascinating journey of what goes into making Kellogg’s Chocos.  Lucky winners will get a chance to go to Singapore.
 
Speaking about the campaign, Vice President & Client Services Director, JWT, Samarth Shrivastava says, “Chocoland offers a world, where children can have uninhibited fun, have limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun”

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