MAM

KBC ties up with Radio Mirchi for ‘Kaun Banega Lakhpati’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/08/22/kbc.jpg?itok=Qy6EbD2h

MUMBAI:  Back with a grand opening, Kaun Banega Crorepati (KBC) has not left any stone unturned to stay true to its tagline, ‘Yahan sirf paise nahi dil bhi jeete jaate hai’ .

 After a stellar opening in Surat, the channel has now joined hands with the leading radio station Radio Mirchi 98.3 FM for an exclusive on air contest ‘Kaun Banega Lakhpati’ in several cities across India.

With this unique innovation, Sony Entertainment Television (SET) intended to bring their fans closer to the show through a different yet successful medium. Radio Mirchi gave listeners and KBC loyalists a chance to not only be part of the mega franchise but also be a double lakhpati.

Speaking about this unique contest, SET senior VP and head  marketing Gaurav Seth said, “This unique contest with Radio Mirchi was specially conceptualised to give our viewers an opportunity to play this great game and engage with our show. Sitting on a hot seat is a dream come true for every viewer and this contest was the perfect platform for them. I am extremely happy at the overwhelming response that the contest has received.”

For the contest, morning RJ’s floated questions from the previous night’s telecast episode on air inviting Mirchi listeners to answer. All they had to do to become a lakhpati was SMS the correct answer to the question. The first person to send across the message with the correct answer (Fastest Finger First) became eligible to be a contending participant in the radio show on that day. The shortlisted contestant was then asked a series of five questions. Prize money for correctly answering the first question was Rs 10000, for the second question it was Rs 25000, for third it was Rs 50,000, fourth was Rs 1,00,000 and finally by answering the fifth and final question the participant became eligible to win the bumper prize of Rs 2 lakh.

Amongst many contest winners, Sultan Mohammedbhai Dalal won Rs 2 lakh on Hi Mumbai and Sunita Pokhriyal won Rs 1 lakh on Hi Delhi.

Commenting on this, Radio Mirchi Mumbai cluster head Preeti Nihalani said, “KBC is one of the biggest and most admired shows on television. Radio Mirchi is delighted to associate with a show that is so close to the hearts of people around the country. The tie-up amplified the interest level of the TV audience as well as the radio listeners and gave them a chance to be a lakhpati sitting at home.  We received a tremendous response on air and appreciation from our listeners on Twitter and Facebook. This activity has definitely got the audiences closer to the show.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Hoichoi.jpg?itok=aecnxnUe
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories