Mumbai: L’Oréal Paris is pleased to announce Katrina Kaif as the new face of the brand in India. Katrina is one of the most successful actresses in the Indian film industry and has created an impact like no other. As the new L’Oréal Paris spokesperson, Katrina Kaif joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of the brand.
“I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all. Today we are proud to welcome her into the L'Oréal Paris family and hope to have a fabulous association with her”, said Satyaki Ghosh, Director, Consumer Products Division, L'Oréal India.
“I’m honored to be a part of the L'Oréal Paris family; it’s been a brand that I have always admired for its glamour and powerful message of ‘Because you’re worth it’. The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I'm looking forward to working with the L'Oréal Paris team in India and creating some new global beauty trends,” said Katrina Kaif.
Manashi Guha, General Manager, L’Oréal Paris says, “In India, L'Oréal Paris has grown immensely to become an extremely important part of the L'Oréal consumer portfolio. We have made significant leaps in terms of our product range and their relevance to the modern Indian woman. Our spokespeople are passionate and talented individuals and sources of inspiration for our generation thanks to their vision, engagement and talent. Katrina beautifully embodies the qualities that represent our brand and we’re very happy to have her on board with us.”
Global ambassador for L'Oréal Paris - Aishwarya Rai Bachchan who has been a part of the brand for 12 years said, “I would like to extend a warm welcome to Katrina to the L'Oréal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”
Katrina Kaif has an outstanding film record and has carved a niche for herself in the Indian film industry. She has received multiple award nominations for the variety of roles she has portrayed and has been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3.