Jaguar launches #FeelWimbledon campaign

MUMBAI:  Jaguar has launched its #FeelWimbledon campaign, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament.


As part of this multi-sensory fan experience at Wimbledon, selected members of the crowd enjoying tennis this year will be provided with biometric wristbands capturing the excitement at SW19, whilst atmospheric, in-ground sensors monitoring the energy around the courts, and global sentiment on social media will be analysed.


Information from the atmospheric sensors - which will collate crowd movement, audio levels and infrared - biometric wristbands - that capture heart rate, movement and location around the grounds - and sociometric tracking - following the conversation amongst fans around the world on Facebook, Twitter and Instagram - will provide a unique level of insight and present a completely new perspective on the greatest Grand Slam of them all.


 Every day during Wimbledon, tennis fans can access live updates of the mood and crowd emotions down at SW19 across Jaguar’s UK social media channels, and by   


All England Lawn Tennis and Croquet Club committee member Tim Henman said, “There’s no other tournament like Wimbledon and the experience gets better each year. The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign.”


Jaguar Land Rover UK marketing director Laura Schwab stated, “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”


AELTC commercial director Mick Desmond added, “Jaguar’s #FeelWimbledon campaign supports our commitment to communicate with our fanbase and ensure the best possible brand experience for supporters attending The Championships, watching at home, or engaging via our digital channels and on social media.”


Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which are now on sale at Jaguar UK retailers.


Schwab added: “With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE.”

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories