'Issko Laga Dala Toh Life Jhingalala'-Tata Sky’s new TVC

Well, it seems that Bollywood’s most versatile actor, Aamir Khan, has taken up a resolution to portray characters that are completely deviated from all forms of mediocrity and normality. At least that’s what the latest Tata Sky television commercial firmly stands to state.

The commercial showcases a bride and a groom (both enacted by Khan, mind you) under a huge word conflict on their wedding night. Reason???

Well, while the bride, Mrs. “NRI Khan”, aspires to get the best global DTH technology with UK’s BskyB, the groom, Mr. “Desi Punjab da Khan”, prefers integrity and trust over anything else and that can be personified only through India’s trust brand Tata.

Khan keeps juggling between his masculine and feminine self, while the squabble between the two halves continue.

However, after a heated row, the couple realises that their argument is completely futile. Why? Well, because with the marriage of Tata and Sky to form Tata Sky, they both get what they eventually want…trust and top-of-the-line technology, translating the fight into a win-win situation.

Review: Ok!!! Do you people know why this TVC was launched? No! Alright, let Ad Pick unfurl the secret to you.

Tata Sky is an amalgamation of the Tata Group and the Sky brand, owned by the UK based British Sky Broadcasting Group. However, since a lot of consumers believe that the word ‘sky‘ in the brand name implies to the satellite service that comes from the sky, Tata Sky decided to educate people about the brand origins through this campaign.

Ok, now that Ad Pick has unveiled the top secret to you, allow Ad Pick to also resolutely state that not only has the 70 seconds TVC succeeded is educating the consumers about the brand origins of the DTH service provider, but has also entertained the viewers with absolute effect.

Well, with Khan’s “pink and Punjabi versatility” endorsing the brand, education and entertainment had to go hand in hand. Don’t you think?

Three cheers to all!!!

Agency: Rediffusion DY&R
Production house: Aamir Khan Productions
Running time: 70 seconds
ITV rating: * * * *

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories