MAM

“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

13 Champions X 10 Minutes each….crack the code on the best performing Digital Campaigns

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/07/25/tac.jpg?itok=uRFtuIp9

MUMBAI: Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy. With over 400M Indians online, digital is now well and truly mainstream. And brands are leveraging this massive reach to drive business impact. The Governments call for a technology conscious and savvy “Digital India” coupled with the increased penetration of phones and affordability of data has given further impetus to the digital growth agenda. 

Addressing the drivers of the tectonically shifting brand ecosystem, The Advertising Club has announced the debut edition of its India Digital Review – D-CODE. 

A refreshing new format where 13 Industry champions do a show and tell for 10 minutes each about:

1. One piece of work that they are proud of

2. One piece of work another brand has done that inspires them

3. Three pieces of advice for marketers for winning in digital

The stalwarts speaking at the review include:

1. Agnello Dias, Chairman & Co-Founder, Taproot

2. Ajit Mohan, CEO, Hotstar

3. Anupriya Acharya, CEO, Publicis Media

4. Anuradha Aggarwal, CMO, Marico

5. ArunIyer, Chairman & CCO, Lowe Lintas

6. Juhi Kalia, Head of Creative Shop - India & Indonesia, Facebook

7. Rahul Johri, CEO, BCCI

8. Ravi Desai, Marketing Director, Amazon

9. Sam Singh, CEO - South Asia, GroupM

10. Sapna Chadha, Marketing Director - India & SEA, Google

11. Shoumyan Biswas, Vice President, Marketing, Flipkart

12. Siddharth Banerjee, EVP Marketing, Vodafone

13. Tanmay Bhat, Co-Founder, AIB 

The review will be moderated by industry veteran and President, The Advertising Club - Vikram Sakhuja. 

Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement. “ 

Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships at Google & Managing Committee member, The Advertising Club said “It’s exciting to create a forum where the best can inspire and be inspired themselves to unleash the power of digital. With advertisers, publishers and agency leaders speaking, we will have a very real look into the many faces of the digital eco system ‘

Punitha Arumugam, Platform Evangelist – Hotstar and Managing Committee member, The Advertising Club added “In shaping this Annual Digital Review, we at the AdClub were focused on ensuring the maximum possible learning for the audience in the shortest time. With 13 diverse industry leaders, each presenting 2 best of class examples and 3 learnings on using digital, the audience will see 26 break-through digital work done in India and get 39 tips for the year ahead. And all this in 150 minutes! We hope that this annual review will become the best learning ground for everything digital in India.”

The Digital Review 2018 will reflect on the work presented by brands across digital platforms from April 2017-June 2018. The Review is slated to be presented on 1st August, 2018, 5.30pm onward @Taj Lands’ End, Mumbai

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories