MAM

'Indians know little about India's Olympic quest at Rio' says Tata Salt's survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/02/tatasalt%20olympics_0.jpg?itok=nyCr4N4y

MUMBAI: 40 per cent under the age of 30 believe India stands a chance to win an Olympic medal for Cricket; 48 per cent of the people surveyed believe that India has hosted the Olympic Games in New Delhi and 87 per cent of women under 30 years wish to have chosen being an Olympic sportsperson as a career, over being film stars and entrepreneurs -- these are some of the findings made by Tata Salt's 'Namak Ke Waastey' survey that was conducted to gauge the Olympic quotient of Indians in the run-up to Rio Olympics 2016.

The nationwide survey is one of the initiatives under the 'Namak ke Waastey', which is aimed at catalysing conversations and generating mass support for Indian Olympians headed to Rio.

Tata Salt 'Namak ke Waastey' survey reveals India's fascination with its favourite sport with around 40% men and women under the age of 30 believing that India stands a chance to win the medal for cricket, which isn't even an Olympic sport! On the other hand, only 14% of those surveyed pin their medal hopes on shotput, while boxing and wrestling have secured support from 30% and 40% respondents respectively. Call it the effect of a recently released Bollywood movie or just their new found admiration for the strenuous sport, but wrestling seems to be reigning among Indian women. Almost 60% of women have chosen wrestling as the sport that could get India its Olympic medal.

The survey however paints a surprisingly different picture when it comes to aspirational career choices. 87% of women and 69% men under 30 years of age would have wished to be an Olympian sportsperson, overriding popular career options such as writer, film star/ rock musician/ rock/pop star and entrepreneur. It is noteworthy to mention that nearly 75% of the total respondents under 30 years chose Olympic sportsperson as an aspirational career if given a choice. These results clearly demonstrate that India is a hotbed of young sports aspirants.

Speaking on the results of the survey,Tata Chemicals Ltd. (Consumer Products Business) marketing head Sagar Boke said, "The purpose of conducting the Tata Salt 'Namak ke Waastey'survey, was to gauge the Olympic sentiment among Indians and is an initiative to connect effectively with the audience. The survey findings throw light on various facts that us Indians are ignorant of, from whether Olympics has ever been held in India to cricket being an Olympic sport! Though Indians seems to be ignorant about the Olympic Games and our athletes in general, the surprising and positive highlight of the survey is that if given a choice, maximum number of them want to be Olympic sportspersons. India is indeed brimming with sporting talent, just waiting to be explored. The 'Namak ke Waastey' campaign has been crafted with this very purpose in mind – first, to create a genuine platform for the Indian Olympians in general which brings forth their struggle, passion and indomitable spirit thus educating the masses on what goes on behind the scenes and second, to catalyze conversations and bring about unity in our support for them.”

Finally, the most shocking insight was the answer to the question whether India has ever hosted the Olympic Games, where 48% of the people surveyed answered in the affirmative, stating that they were held in New Delhi. In fact, the only international multi-sport event held in Indian was the 2010 Commonwealth Games whereas in 2015 it was agreed that 2024 is too early for India to bid for hosting the Olympic Games.

India is sending its largest ever delegation to the Rio Olympics 2016 and in an effort to garner mass support for the Indian athletes, Tata Salt tied up with the India Olympics Association (IOA) as a proud sponsor of the Indian Olympics contingent. The brand is dedicated to generating awareness about less sensational sports and winning mass support for players representing the nation at Rio this year. 'Namak ke Waastey' is a step forward in Tata Salt's journey of augmenting consumer trust over the years, through innovative brand building and distinctive campaigns. While the campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Raj-Nayak%20%281%29.jpg?itok=8WKUGJMz
Abby Awards 2017 shortlists to be available for review

The iconic and pioneering Creative Awards - Abby 2017 has set another benchmark in transparency and efficacy. After receiving the highest ever number of creative entries, the first round of the prestigious Abby awards judging is presently on in multiple locations. The shortlists selected by the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/star-plus%20%281%29.jpg?itok=a3XZn0Yb
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Priyanka-Chopra.jpg?itok=GDkjmIHa
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Rashmi-Daga_0.jpg?itok=UTWu6_tJ
#TrySomethingNew from FreshMenu.com

MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories