MAM

IBM analytics solution to power Indusind digital marketing campaigns

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/25/indusland.jpg?itok=cgITPQGl

NEW DELHI: IBM today announced that IndusInd Bank will use its IBM's Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/velocity.jpg?itok=NHLTjtv_
Viacom Velocity: 68% millennials trust online pals more than news or govt

Viacom Velocity, the in-house branded content agency within the Marketing & Partner Solutions group, has released findings from a study exploring how popular culture is shaped as lines between brands, celebrities, fans, and mass media have faded. The research is the basis of Velocity’s original...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/universala.jpg?itok=vPYjGYgb
DD invites short films on Govt schemes, 'DAVP producers' preferred

Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/22/Shantanu_Purandare-Chris_Ezekiel_0.jpg?itok=TbwVzRc_
Creative Virtual bags Queen’s Awards for Enterprise: Innovation

MUMBAI: Creative Virtual, a global leader in customer and employee engagement, knowledge management and self-service solutions, is the winner of the Queen’s Awards for Enterprise: Innovation 2017. The Queen’s Awards for Enterprise is the UK’s most prestigious business award for British companies....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/sahil%20%281%29.jpg?itok=f7NRCUYe
iCubesWire wins Central Park’s digital marketing mandate

After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/airtel%20%281%29.jpg?itok=D5dwsHmF
Airtel ties up with Baahubali 2 for special experience

Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Earth%20day_0.jpg?itok=rBUa8X_k
Youth drive #Breathe clean air campaign

MUMBAI: To address the alarming air pollution in the capital, city’s youngsters have organised ‘#Breathe’ - a 12 day clean air campaign in New Delhi on the occasion of Earth Day, observed on 22 April.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/T-S-Kalyanaraman_0.jpg?itok=XPUcfWmf
30 Audis to be won in Kalyan global campaign

MUMBAI: Kalyan Jewellers has unveiled a unique global campaign with 30 Audi A3’s on offer. Such an initiative is an industry first, wherein customers across India and the GCC will get an opportunity to win 30 Audi A3s on their purchase at any Kalyan Jewellers showrooms. The Kalyan Jewellers-Audi...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/21/Wizcraft.jpg?itok=-vCqX0By
Wizcraft ties up with Tussauds S'pore for interactive IIFA

MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/ajay-sudesh.jpg?itok=-v0zpeFs
Dentsu Webchutney appoints Ajay Ahluwalia as ECD

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories