MAM

Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/02/07/myn.jpg?itok=o_IGjbyE

MUMBAI: The Greek God of Bollywood, Hrithik Roshan has redefined health and fitness in the country as he launches his brand film Defeat Defeat for HRX in association with Myntra.com.

The film depicts his relentless endeavour of overcoming personal struggles and achieving victory over all. Said the man himself, “Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn’t a real thing, it’s just an illusion. A clever work of the mind. This short film is an attempt to spread this message and encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot.”

The actor’s apparel brand HRX, retailed exclusively on Myntra.com is inspired by the superstar's style and philosophy, created to not just reflect his stardom but also his incredible story of defeating defeat. Roshan further said, “I am happy that we have been able to conceptualize and translate this adventurous spirit into great style and fashion through HRX.”

Enthused about launching the Defeat Defeat campaign with Hrithik, Myntra Fashion Brands head Abhishek Verma believed that it encourages people to defeat the mental barriers that stops one from achieving his/her goals. “It has been phenomenal working with Hrithik to develop this campaign. We hope this brand film will be well received by his fans and others who have a strong passion for a healthy & positive lifestyle.”

He added, “It’s been a year since the birth of HRX and today it is one of the leading brands on Myntra.com.”

Commenting on the launch of this campaign, Exceed Entertainment founder Afsar Zaidi said, “The philosophy, the rules by which Hrithik leads his life has been rolled out in the form of brand HRX. For us, at Exceed Entertainment, it was a challenge that we took upon ourselves to make it into a reality. Defeat Defeat campaign is the message that HRX stands for - Keep moving at all times.”

Shot in an old abandoned warehouse, Roshan shot bare bodied and at a stretch for over 21 hours.

Embodied in the brand’s tagline 'Push Your Extreme', the actor has been going all out to inspire and encourage people to defeat ‘defeat’ and push themselves beyond their limits.

Since the launch of his brand film on 5 February, 2015 the campaign has received positive reviews across social platforms with lakhs of views. The campaign also witnessed the actor evangelizing his philosophy on Twitter, along with his fellow co-stars Sonakshi Sinha, Bipasha Basu, Arjun Kapoor, SidharthMalhotra and Sophie Choudry among others. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/nucleus.jpg?itok=NN2IJQsL
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/pradeep.jpg?itok=fr8Pv-PV
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/goal.jpg?itok=0hBJnd6r
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/choice.jpg?itok=U7_vGu3m
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/arun.jpg?itok=Bp0jNGTf
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/oprah.jpg?itok=ejnr-wOD
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Fathers_Day.jpg?itok=Chcum7lQ
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/dentsu.jpg?itok=QyRVe7RZ
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/jd.jpg?itok=iCvwDes0
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company JD.com. The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories