Housejoy celebrates all generations of women through its digital campaign

MUMBAI: For the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up and the older sisters who took us for our first hair appointment, Housejoy’s latest digital campaign addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home.

Housejoy marketing head Nikhil Kumar, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign - "Pamper the Women Who Pampered You.”

The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Here is Housejoy, which allows you to book an appointment through Housejoy app or website and get your beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.

Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 ambeauty service and has received a tremendous response from all women.

Housejoy sends their beautician team in cabs to their clients to assure their safety and convenience. Housejoy uses beauty products from L'Oreal, SeaSoul and Christine Valmy. All the beauticians are L’Oreal and SeaSoul trained.

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