MUMBAI: Honda Motorcycle and Scooter India has rolled out the latest 360 degree campaign – ‘Bade Kaam Ki CLIQ’ for its new Honda CLIQ.
Developed by TBWA India, the campaign is on air across all popular channels.
Taking a leap and accelerating the pace of ‘scooterisation’ in the country, Honda introduced CLIQ in the market in June 2017, with an aim to cater to the growing demand from the tier II and III cities in India.
Honda CLIQ is designed to maximise utility with additional value of comfort and convenience for utilitarian customers.
The objective of the campaign is to establish Honda CLIQ as a utility vehicle with the tagline of ‘Bade Kaam ki CLIQ’.
Taking the thought of “Bade Kaam ki CLIQ” forward and targeting rural-urban India for whom value for money holds the highest importance and who look for a practical and convenient 2-wheeler in the 100-110cc segment.
The campaign took inspiration from some real stories of small town. India’s growth potential is a topic of discussion in every country today, but this growth story is only possible because of one big asset — the emerging Indian who pushes forward every day and fulfils his duties in the hope of climbing up the social ladder.
One common trait is their progressive mind set and they never consider their work any less important than that of others around them. Therefore, this campaign evokes a sense of pride in emerging India, which pushes the people to move ahead, while beautifully placing Honda CLIQ as the enabler through their journey to success.
The campaign “Bade Kaam ki CLIQ” focuses on a young IT technician named Bunty who aspires to do bigger things in his life. Bunty is a clear depiction of India’s growth partner who take pride in what they do for others and make a difference to their community. They are the real people of India who push India forward every day.
Honda Motorcycle and Scooter India senior vice president for sales and marketing Yadvinder Singh Guleria says, “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”
“Honda as an automatic scooter leader is taking scooterisation to tier II and III towns and we are happy to partner with them through this campaign,” adds TBWA India executive director Amitesh Rao.
The campaign will be live on television, print, outdoor, PoS and cinema.
