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‘HomeProtect Policy’- Reliance’s new TVC

While the night sleeps in murky shadows and an old couple remains wrapped under the warming quilt, suddenly the mature clock, standing alert on the bedside table, screeches out loud to say… its 1am.


The old gentleman wakes up, fills a glass with water, walks across the bedroom into his gloomy balcony and pours the liquid down the parapet. He then walks back to his warmed up bed and slips into his deep dark slumber once again.



Two hours later, the clock screams yet again. Its three o’clock now. The grayed gentleman steps down his bed, carries the same glass brimming with water to the balcony and drains it down the parapet one more time. This is followed by his sleepy walk back to his “gentle waiting” bed.



Well, the story doesn’t close here.



Two hours later, the timepiece shrieks yet one more time…only to hint at the “dawning” morn. It’s five. Mr. Grandpa sits upright on his “waking” bed, fills up his glass with water yet again and repeats his actions religiously.



Hey!!! What’s wrong with this gentleman? Why does he keep waking up all the time to empty his water-filled-glass down the parapet?



Do any of you know the reason? No!! Well then, let Ad Pick unfurl the suspense to you…. This aged gentleman actually keeps pouring water onto the watchman down below. Why!!! Because the “nuisance” keeps dozing off at an interval of every two hours. After all, this primitive chap has to save his “only home” from all the “evil souls” that keep hovering around his sole abode!!!


Review: This ad, coming from the house of Rediffusion, is definitely an immediate hit…and why would it not be!!! After all, it catches upon the human “touch-cord” just right. All through the ad, nowhere will you hear a single jingle or voiceover struggling to state the obvious facts; there are no declarations given. There is only one single thought revealed… a thought that breaks into silent whisperings…a thought that blows into the viewer’s eye to say… “Don’t be afraid. Reliance is here to protect your home from all evils. Reliance is here to provide you with the best watchman you could have ever found…Reliance’s HomeProtect policy.”



The TVC is stupendously well-crafted and is definitely a visual retreat. Many times we have heard people say, “Action speaks louder than words.” This ad truly stands firm to re-endorse the statement.


Hence, this TVC is indisputably a true treat to all viewers. Hats off to all!!!


Agency: Rediffusion
Running time: 60 seconds
ITV rating: * * * * *

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