MAM

?HomeProtect Policy?- Reliance?s new TVC

While the night sleeps in murky shadows and an old couple remains wrapped under the warming quilt, suddenly the mature clock, standing alert on the bedside table, screeches out loud to say? its 1am.


The old gentleman wakes up, fills a glass with water, walks across the bedroom into his gloomy balcony and pours the liquid down the parapet. He then walks back to his warmed up bed and slips into his deep dark slumber once again.



Two hours later, the clock screams yet again. Its three o?clock now. The grayed gentleman steps down his bed, carries the same glass brimming with water to the balcony and drains it down the parapet one more time. This is followed by his sleepy walk back to his ?gentle waiting? bed.



Well, the story doesn?t close here.



Two hours later, the timepiece shrieks yet one more time?only to hint at the ?dawning? morn. It?s five. Mr. Grandpa sits upright on his ?waking? bed, fills up his glass with water yet again and repeats his actions religiously.



Hey!!! What?s wrong with this gentleman? Why does he keep waking up all the time to empty his water-filled-glass down the parapet?



Do any of you know the reason? No!! Well then, let Ad Pick unfurl the suspense to you?. This aged gentleman actually keeps pouring water onto the watchman down below. Why!!! Because the ?nuisance? keeps dozing off at an interval of every two hours. After all, this primitive chap has to save his ?only home? from all the ?evil souls? that keep hovering around his sole abode!!!


Review: This ad, coming from the house of Rediffusion, is definitely an immediate hit?and why would it not be!!! After all, it catches upon the human ?touch-cord? just right. All through the ad, nowhere will you hear a single jingle or voiceover struggling to state the obvious facts; there are no declarations given. There is only one single thought revealed? a thought that breaks into silent whisperings?a thought that blows into the viewer?s eye to say? ?Don?t be afraid. Reliance is here to protect your home from all evils. Reliance is here to provide you with the best watchman you could have ever found?Reliance?s HomeProtect policy.?



The TVC is stupendously well-crafted and is definitely a visual retreat. Many times we have heard people say, ?Action speaks louder than words.? This ad truly stands firm to re-endorse the statement.


Hence, this TVC is indisputably a true treat to all viewers. Hats off to all!!!


Agency: Rediffusion
Running time: 60 seconds
ITV rating: * * * * *

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/mma.jpg?itok=XPP6gVUb
MMA India holds first ever Ideathon, addressing brand challenges in a mobile first economy

The Mobile Marketing Association (MMA) in India will introduce its first ever Ideathon, a 30-hour nonstop hackathon to address and solve brand challenges in a highly competitive environment.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/tiger.jpg?itok=FI04006m
Tiger Shroff joins 6 Pack Band 2.0 for mental disability awareness

Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/kotak.jpg?itok=XqI7g2sV
Kotak 811’s initiative of inclusiveness on digital gets support

The #IndiaInvited campaign by Kotak 811 builds on the insight of inclusiveness for everyone irrespective of personal or physical characteristics and draws attention to how 811

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/dettol.jpg?itok=2EyrNXwJ
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/sbi.jpg?itok=OOo52eAL
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/paytm_0.jpg?itok=Lv-c5eAZ
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories