MAM

Colors Kannada Cinema to live telecast ISL Season 5

The league will be broadcast on the Star Sports network, Hotstar and Jio TV.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/11/isl.jpg?itok=1vZaIwS5

MUMBAI: Hero Indian Super League (ISL) - India’s premier football league, set to kick off on 29 September 2018, has launched its national campaign titled #FanBannaPadega.

The campaign puts football fans at the heart of the experience and their role in helping Indian football grow. With the upcoming season of the ISL, fans have the opportunity to show their love for Indian and global footballing talent on display.

Football globally has never been about who wins and who loses, it is about the sense of belonging and the unconditional support and loyalty towards the sport. India is an emerging football-loving nation, with loyalties divided at marquee global leagues/tournaments, but ISL gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for season five is a call out to all football fans at large to come together for Indian football – #FanBannaPadega.

Commenting on the launch of the campaign, a Star India spokesperson said, “The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football. Season five is all set to usher in a new, refreshed wave of enthusiasm in India’s emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign, bringing football fans in the country together to support their heroes, their team, and their nation.

#FanBannaPadega will be supported by an extensive 360 degree execution plan that will be spread across the across the country through ATL, BTL activities, TV, print, radio, OOH and social media. Following the national campaign roll out, there will be specific market campaign to build on the local club support. 

Hero ISL season five will be broadcast in six different languages - English, Hindi, Tamil, Malayalam, Bengali and Kannada, While five languages will be on the Star Sports network, the Kannada feed will air on the newly launched Colors Kannada Cinema. On the digital, front the league will also be live streamed on Hotstar and Jio TV. It will also see the debut of Star Sports 3, Wherein the ISL will be exclusively broadcast in Hindi.

The Indian football journey has come a long way, a journey which began with the nation, in unison, singing “Lets Football” in 2014. The past four years has not only seen the Indian national football team enter the Top 100 in FIFA Men’s rankings but has also seen India hosting its first ever FIFA tournament (FIFA U-17 World Cup India 2017), Indian national team qualifying for the AFC Asian Cup 2019 and Indian U16 and U20 teams making the country proud with some strong performances during their exposure trips to Europe and other parts of the world. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories