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Havmor rolls out digital campaign to engage with ice-cream lovers

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MUMBAI: Havmor Ice Cream, a leading pure milk ice cream brand in India, is using a digital first approach to announce the launch of ‘The Coolest Summer Job’ offer which includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavors. Digital platforms will be used in the selection process starting today until 20 May, 2017.

The process will begin online, where applications will be invited through a special microsite: www.havmor.com/thecoolestsummerjob/ as well as through the brands social platforms. The interview for the position includes submitting a 2 minute video capturing one’s passion for ice-cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob.

The campaign aims at bringing ice cream loving consumers across cities on to one platform to showcase their passion for ice cream.

In an attempt to co-create and develop local flavors, Havmor is providing consumers an opportunity to create flavors they wish to see on shelves across the country and in return be part of the ever evolving Havmor flavor story.

Havmor Ice Cream begins Nationwide Hunt for ‘The Coolest Summer Job’
Hunt for ‘Chief Tasting Officers’ from across India to be an integral part of developing a New Range of Ice Cream flavors

Havmor Ice Cream MD Ankit Chona said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavors. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavors."

The candidate will be part of the core R&D team in the development process of new flavors. The selected aspirants will be provided a sneak peek into the ice-cream manufacturing process, right from sourcing ingredients, technological know-how all the way to the manufacturing process of pure milk ice creams at Havmor. An important part of the Chief Tasting Officer’s induction will also be on Havmor’s 70+yrs of in-depth knowledge on food tasting and ice cream manufacturing. A special mentorship program with renowned chefs on the significance of taste, texture and flavor will also be part of ‘The Coolest Summer Job’ Offer.

VP – Head of Marketing Chaitanya Rele added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavors of their choice. These flavors will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”

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