MAM

Havas Media wins gold at 8th India Digital Awards

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/02/dsc.jpg?itok=2fBnitwJ

MUMBAI: Havas Media has won gold for Philips Lighting’s Meet Hue campaign in the digital integrated campaign category at the 8th India digital awards by The Internet and Mobile Association of India (IAMAI) held on 18 January 2018.

Havas Media Group CEO - India & South Asia Anita Nayyar said, “Being recognised by an industry body such as IAMAI is not only a matter of pride for the agency and the client but also boosts the morale of the teams and young talents involved in every stage. It gives me immense pleasure to see our teams work together seamlessly through a client, consumer-centric approach and being empowered."

The campaign’s objective was to introduce smart living via smart lighting. Meet Hue by Philips is a ‘smart’ lighting system for your home that gives you full control over every aspect of your lighting. A product that helps you creates just the right setting, mood or ambiance for every moment. With the Hue system one can set the lights to turn on when you arrive home and turn off when you leave. Or better yet, set it to switch on and off at specific times so that it looks like someone is home even when you are out, hopefully a deterrent for a would-be thief, as smart home stuff don’t come cheap. With the objective of driving awareness and education amongst a mostly banner-blind audience, a variety of media vehicles across domains were deployed leading to a 200 per cent increase in registrations for home demo.

Philips Lighting India CMO Rothin Bhattacharyya said, “It’s a great endorsement of our efforts towards creating awareness about nascent category like connected lighting. The campaign has significantly enhanced awareness and adoption of the product and is a testimony of the fantastic results that can be achieved with a close client-agency engagement.”

Also Read:

Havas Media ties up with Kerala-based IMC Advertising

Havas Media bags integrated media mandate of Faircent.com

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/mala.jpg?itok=SZlpIYUu
How brands are changing marketing techniques to attract GenZ and small towners

Internet - a word that has changed the entire world we know today! As dynamic as it can get, advancements in technology have a high impact on consumer behaviour, making it intriguing for brands to understand the millennials, identify with them and entice them into buying their products and services...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/tritton.jpg?itok=zWqu3Yrv
Triton Communications wins creative awards for Dainik Bhaskar campaign

Triton Communications, one of India’s leading advertising agencies, announced that its ’Smart Soch’ Campaign that was initiated by Dainik Bhaskar, the largest circulated newspaper in India won the Platinum Hermes, INMA Global Media Award, and Bronze Abby's. 

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/MMA.jpg?itok=0cGVT7Oz
MMA India calls for entries to SMARTIES 2019

The Mobile Marketing Association (MMA) is calling for entries to SMARTIES 2019, encouraging agencies, brands, and marketers who have secured outstanding achievements across the mobile marketing ecosystem, to submit their best work.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/swati.jpg?itok=CT4Uh-cT
Godrej Appliances celebrates ICC World Cup 2019 with its ‘Cricket ke liye Kuch Bhi Karega’ campaign

With India in the throes of cricket fever, the country’s leading home appliances brand Godrej Appliances has unveiled a new campaign centered on the ICC World Cup 2019.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/dabur.jpg?itok=tI-n-nl6
Dabur and Ogilvy India launch the Dabur Red Paste #Sabkochabajaayenge campaign

Dabur Red Paste, the No. 1 ayurvedic toothpaste brand in the country has grown from strength to strength across the country.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/usha.jpg?itok=fWkXI50O
Usha's #Followyourheart Campaign celebrates Fathers

This Father’s Day, Usha International pays tribute to fatherhood in an emotionally charged digital film #FollowyourHeart. A compelling watch, the film explores the cherished lessons a father imbues in his child, taking viewers through the heartwarming journey of how a father-child relationship...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/mix.jpg?itok=MjUXiF9B
Prayagh Nutri collaborates with L&K Saatchi & Saatchi on confectioneries brand Lavian

Prayagh Nutri Products (P) Ltd, one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/14/wc.jpg?itok=XAw7wefJ
RentoMojo opens contest to offer a one-of-a-kind World Cup viewing experience

With Cricket World Cup fever on the rise, ardent fans of the sport are bucking up for the biggest match on 16th June between India and Pakistan. While most people in India get together at homes, restaurants, clubs or even the streets to catch the action live.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/eazydinner.jpg?itok=r85n25sl
EazyDiner rolls out new marketing campaign for World Cup 2019 featuring Yuvraj Singh

EazyDiner, India’s leading restaurant reservation startup will roll out its new World Cup Campaign titled “Free Hit with EazyDiner” featuring Yuvraj Singh as its brand ambassador.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories