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GreenDot Health Foods Ltd unveils new summer brand campaign for Cornitos

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NEW DELHI: Cornitos, the flagship brand of Greendots Health food Ltd, has rolled out two brand campaigns featuring its new exotic flavours Spicy Peri Peri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.

The 10-second ad campaigns will run across all national television channels and digital platforms. The ad features the entire range offered by Cornitos, with a focus on the two newly launched flavours. The colourful commercial effectively brings out the key message of the brand: Always a Good Time for Cornitos.

Commenting on the launch of the ad campaigns, Greendot Health Foods Limited ? Cornitos Director Vikram Aggarwal said: ?Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.?

Concept:

First TVC: The Extra Cheesy campaign shows fresh corn being converted into nacho crisps and a sprinkle of grated fresh cheddar cheese and Italian herbs on Nachos happen to create the exotic flavour of Extra Cheesy, Cheese and Herbs. The TVC ends with the display of the full range of 10 exotic flavours offered by Cornitos.

Second TVC: The PeriPeri campaign shows fresh corn being converted into nacho crisps and a sprinkle of African chili and fresh lemon on nachos that creates the exotic flavour of fiery PeriPeri. Fire shown in the ad symbolizes the heat of African chili packed in the PeriPeri Nacho Crisps pack. The TVC conveys the message of Peri Peri ? Adding a new spice to theo.

TVC links:

Extra Cheesy ? https://www.youtube.com/watch?v=AX1G9xU9zdM

Peri Peri - https://www.youtube.com/watch?v=-zPqG4In9OI

Credits:

Client- Cornitos

Agency: Studio 6 Productions

Creative Head: Arijit Saha

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