Godrej launches ad campaign for dengue awareness

NEW DELHI: Godrej Consumer Products has launched a new nationwide campaign with the tagline ‘Subah Bolo Good Knight’ to create awareness about the seriousness of dengue.


GCPL business head - India and SAARC Sunil Kataria said, “Understanding that awareness around the dengue menace is the need of the day, we commissioned a survey to gauge its prevalence. The report has revealed startling facts, the most significant being the vulnerability of kids to get affected. Based on the findings we intend to launch ‘Subah Bolo Good Knight,’ an awareness campaign that aims to reach out to 10 million school-going kids across the country. We aspire to sensitise parents to adopt preventive measures against the spread of dengue.”


The campaign will run through the TV, print and social media platforms. However, GPCL wants to run the campaign in the rural areas through the usage of mobile phones and Facebook. “As above-the-line activities are not much effective in the villages, the company is planning for below-the-line activities and also focusing on around 3,000,000 rural outlets through hoardings and billboards. In the rural areas, shopkeepers are playing effective role in convincing consumers. Thus, we are focusing on them to aware people about the disease,” Kataria added.


GPCL and Nielsen conducted a survey across 16 cities, from metros to tier-1 cities. This was to assess perceptions of dengue, its causes and how people in the country cope with the disease. Based on that survey, the Good Knight Dengue Awareness Report reveals that 85 per cent of the respondents know dengue is a life-threatening disease, but around 92 per cent population is unaware that day mosquitoes cause dengue. What’s even more startling is that 80 per cent population agrees that mosquitoes are visible during the day but only eight per cent use any repellent format during daytime.


The report conducted further states that 76 per cent parents think that children are most vulnerable to dengue, while 70 per cent are of the opinion that their child was more prone to dengue in their classrooms but only 28 per cent mothers believe that their child’s school uses mosquito repellents in the classes. Further, 87 per cent mothers want the child’s school to take the responsibility of educating children about the risks of dengue.


“As a conscious corporate, it’s not only our duty but our responsibility to champion the cause of eradicating dengue. I would urge each and every Indian to collectively confront the spread of this disease by creating more awareness,” Kataria added.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories