MAM

GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/05/godadyy.jpg?itok=M4hACYem

MUMBAI: GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The campaign is conceptualised by Lowe Lintas.

The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses.

For this campaign, GoDaddy has signed MS Dhoni, former captain of the Indian cricket team, portraying a supreme mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country.

Commenting on the campaign and collaboration with Dhoni, GoDaddy India MD and VP Nikhil Arora said, "We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in tier 2 and tier 3 cities across the country, to follow their dream and get their ideas online.”

Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. In line with the company’s commitment to offer products, services and support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujrati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to people across the country.

“Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life,” said Dhoni. “Like me, for all aspiring entrepreneurs out there, with GoDaddy as your partner, your business can realise its true potential, equipped with the right online tools and solutions required to deliver a match winning performance on the challenging pitch of business that lies ahead,” he further added.

"At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally,” Arora added.

Using an engaging narrative, the commercials illustrate how the company is strongly focused on supporting the growth of its partner ecosystem, by empowering them with digital solutions to quickly adapt to the changes in the business environment.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/goolge.jpg?itok=eZoR4aTU
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/coco.jpg?itok=eecXk1oP
COCO by DHFL GI bags DOD Award

DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category”

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories