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GoDaddy launches marketing campaign “bijness Bhai” with MS Dhoni

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MUMBAI: GoDaddy, one of the cloud platforms dedicated to small and independent ventures, today launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. The campaign is conceptualised by Lowe Lintas.

The aim is to help people understand the ease and affordability of building a website with the robust ecosystem that GoDaddy offers, to manage and grow their businesses.

For this campaign, GoDaddy has signed MS Dhoni, former captain of the Indian cricket team, portraying a supreme mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country.

Commenting on the campaign and collaboration with Dhoni, GoDaddy India MD and VP Nikhil Arora said, "We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in tier 2 and tier 3 cities across the country, to follow their dream and get their ideas online.”

Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online. In line with the company’s commitment to offer products, services and support in local languages, the marketing campaign will be available in seven Indian languages, including Hindi, Gujrati, Kannada, Malayalam, Marathi, Tamil and Telugu, to help spread the message to people across the country.

“Every successful inning requires a strong and stable mentoring. My association with GoDaddy on the next inning of my life is an assurance that I have a mentor and guide to help me reach my goals and bring my ideas to life,” said Dhoni. “Like me, for all aspiring entrepreneurs out there, with GoDaddy as your partner, your business can realise its true potential, equipped with the right online tools and solutions required to deliver a match winning performance on the challenging pitch of business that lies ahead,” he further added.

"At GoDaddy, we are focused on supporting small businesses by helping them create an online presence to help their ventures grow and thrive. Through this campaign and our association with Dhoni, we want to create awareness about the benefits of going online, while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally,” Arora added.

Using an engaging narrative, the commercials illustrate how the company is strongly focused on supporting the growth of its partner ecosystem, by empowering them with digital solutions to quickly adapt to the changes in the business environment.

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