GoDaddy launches localised ad campaign in India

MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s local small businesses that with an online presence, that no business is a small business. This supports the company’s broader India strategy to educate small business owners on the advantages of having an online presence - allowing businesses to operate 24/7, reach customers globally and grow their business.

“In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities,” said GoDaddy India VP and MD Rajiv Sodhi.

“What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption,” he added.

The regional campaign includes a Tamil language television commercial featuring GoDaddy customer – – a local furniture manufacturer, along with a social media campaign. The TV commercial is now airing on regional channels in the South including Sun TV and Adithya TV.

“Until now, my business success was based on word-of-mouth. But today it’s important to be online, because that is where the consumers are. That’s why creating an identity for my business on the Internet was crucial. GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” said owner Elango Samy.

“We’ve seen that small businesses listen to their peers’ recommendations about a particular product or solution and its benefits. The new campaign illustrates through a real-world customer example that the Internet is not just for large enterprises, and that small business owners can attain the same benefits for their business,” Sodhi added.

“And now with our latest solution – Get Online Today, small business owners can establish an online presence, easily and affordably,” he informed.

Get Online Today package comprises a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 per month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.

GoDaddy’s regional push follows two integrated marketing campaigns in Hindi, since starting operations in India in 2012. Both campaigns were geared towards educating small business owners and individuals on the need to get online.

Latest Reads
iCubesWire bags digital marketing mandate for Motozeil

iCubesWire, a digital marketing solution and concept provider, has now bagged the digital marketing mandate for Motoziel, the holistic destination for the motorcycle community looking for a perfect blend of everything revolving around bikes.

MAM Media and Advertising Account appoints dentsu X for media duties

dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of, following a multi-agency pitch.

MAM Media and Advertising Account
Albert Almeida appointed COO of BookMyShow non-movies

Albert Almeida has been appointed as COO non-movies of BookMyShow (BMS). The new role has been carved out at a time when BMS is taking the lead in building and nurturing an ecosystem for theatre, sports, music concerts and other live experiences and events thereby giving its existing loyal movie...

MAM Media and Advertising People
Livpure hands over digital mandate to iProspect

Digital agency, iProspect India, from the house of Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure.

MAM Media and Advertising Account
Navin Khemka to take over MediaCom South Asia as CEO

MUMBAI: Media agency MediaCom has appointed Navin Khemka as CEO of its South Asia operations effective 16 July 2018. Khemka takes on the role from Debraj Tripathy who will be leaving the organisation to explore new opportunities outside the group. He will be based in Delhi and report to the...

MAM Media and Advertising People
Goodknight Cool Gel targets semi-urban, rural consumers

MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel. The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay...

MAM Media and Advertising Ad Campaigns
Orcomm Advertising wins digital duties for Snapdeal

MUMBAI: Orcomm Advertising, an Indore headquartered creative agency, has bagged the digital duties for e-commerce marketplace Snapdeal following a multi-agency pitch.

MAM Media and Advertising Account
Casio India brings in Jacqueline Fernandez as brand ambassador

MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

MAM Media and Advertising People
NITI Aayog signs Sushant Singh Rajput as brand ambassador

NEW DELHI: TV actor-turned-Bollywood star and entrepreneur Sushant Singh Rajput has been signed on by India’s NITI Aayog as brand ambassador and collaborator for Women Entrepreneurship Platform (WEP). Star of cricketer MS Dhoni biopic, Rajput, who began his acting career in television serials,...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories