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GoDaddy launches localised ad campaign in India

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MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s local small businesses that with an online presence, that no business is a small business. This supports the company’s broader India strategy to educate small business owners on the advantages of having an online presence - allowing businesses to operate 24/7, reach customers globally and grow their business.

“In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities,” said GoDaddy India VP and MD Rajiv Sodhi.

“What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption,” he added.

The regional campaign includes a Tamil language television commercial featuring GoDaddy customer – Chennaifurniture.net – a local furniture manufacturer, along with a social media campaign. The TV commercial is now airing on regional channels in the South including Sun TV and Adithya TV.

“Until now, my business success was based on word-of-mouth. But today it’s important to be online, because that is where the consumers are. That’s why creating an identity for my business on the Internet was crucial. GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” said Chennaifurniture.net owner Elango Samy.

“We’ve seen that small businesses listen to their peers’ recommendations about a particular product or solution and its benefits. The new campaign illustrates through a real-world customer example that the Internet is not just for large enterprises, and that small business owners can attain the same benefits for their business,” Sodhi added.

“And now with our latest solution – Get Online Today, small business owners can establish an online presence, easily and affordably,” he informed.

Get Online Today package comprises a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 per month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.

GoDaddy’s regional push follows two integrated marketing campaigns in Hindi, since starting operations in India in 2012. Both campaigns were geared towards educating small business owners and individuals on the need to get online.

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