Gleneagles launches 'S.O.O.N - Quit Tobacco'

MUMBAI: Gleneagles Global Hospitals has launched ‘S.O.O.N - Quit Tobacco’, which is an acronym for -- Save Our Organs Now on the occasion of World No-Tobacco Day. A month-long campaign aims to raise awareness on the ill-effects of smoking and consumption of tobacco.

For a condition that can be treated and prevented easily through regular screening and consultation, the goal of this campaign is to reach as many people as possible. The word ‘S.O.O.N’ highlights the entire purpose of this launch which focuses on the need for reacting quickly and spreading awareness on the hazards of tobacco which not just affects the person himself but also the ones who’re around.

Parkway Pantai CEO India operations Ramesh Krishnan said, “Our endeavour at Gleneagles has always been to create awareness around life threatening diseases and its causes. Through our nationwide campaign ‘S.O.O.N - Quit Tobacco’, we aim to reach out to the masses and urge upon the need of quitting tobacco; a step towards saving oneself from serious ailments. Through our series of initiatives, our focus has been on creating a movement to promote healthy living; ensuring quality healthcare services.”

India is the second largest consumer and third largest producer of tobacco in the world. As per the WHO estimation, one out of two young people who continue smoking throughout their lives will lead to tobacco-related cancer. Smoking and consumption of tobacco affects almost every major organ like lungs, kidney, throat, mouth and breast which leads to morbidity and untimely deaths. Studies show that, with time, organs slowly recover from the damage post quitting.

Through this campaign, Gleneagles Global Hospitals is spreading awareness on health risks from tobacco and the importance and the consequences of organ damage.

Latest Reads
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM
Regional representation in creative teams can help reduce blind spots: Karthik Srinivasan

If you’re not in tune with the intricacies of a different language, you’re going to land yourself in a soup. Just like Google’s voice assistant Alexa a few months ago when it had censored the word “chhod” (meaning ‘leave’ in English) from a number of popular Hindi songs, as it confused it with an...

MAM Media and Advertising Ad Campaigns
L’Affaire, a luxury lifestyle Soiree by Godrej Group set to create a surreal experience this February

L’Affaire, a luxury lifestyle platform by the Godrej Group, is back with its third edition and is all set to bring together the who’s who from across Mumbai.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories