MAM

Give Subtitles to ‘Suicide’, a step to combat rising suicide numbers

Designed and conceptualised by WATConsult for Suicide Prevention India Foundation, the campaign en

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/09/17/suicide.jpg?itok=8fPs3ci4

MUMBAI: With the aim to highlight this issue and mark ‘World Suicide Prevention Month’, Suicide Prevention India Foundation, an NGO creating awareness about suicide prevention and WATConsult, the digital and social media agency from Dentsu Aegis Network, launched a campaign, ‘#GiveSubtitlesToSuicide’.

According to World Health Organization (WHO) suicide is an emerging and a serious public health issue in our country. The most vulnerable and affected age group is between 15-29 years. The suicide mortality rate per 100,000 population in India is 15.7 while the global average is 10.7.

The campaign focuses on the importance of identifying suicidal signs among the near and dear ones, as most of the people fail to identify these signs, while some who understand, don't know how to deal with them. 

Launched digitally, the campaign leverages the popular 'subtitles' feature on YouTube and Facebook. The campaign video revolves around the life of 5 college friends, has to be watched twice, first without and then with subtitles. When watched with subtitles, it showcases the fact that how some obvious suicidal signs get overlooked unintentionally and lead to suicide.

The agency also created a website to promote the ‘QPR Gatekeeper Training Program’ by Suicide Prevention Foundation India that trains a person to identify people at the risk of suicide by recognizing early signs, providing necessary intervention and access to mental health services. The NGO will also be conducting offline activities with various colleges to create awareness and educate students about the programme.

Rajiv Dingra, Founder and CEO, WATConsult commented, “As per the reports and statistics, suicide has been increasing at an alarming rate. We wanted to not only create awareness, but also provide support to the people in need; before it’s too late. We are glad to partner with Suicide Prevention India Foundation and urge people to sign up for the QPR Gatekeeper Training Programme that helps identify early signs of suicide, take corrective action and save lives.”

Nelson Vinod Moses, Suicide Prevention India Foundation said, “Student suicides have gone up 52 percent between 2007 and 2016. We wanted to throw the spotlight on how a community-based approach involving the Gatekeeper program can lead to more awareness, increased help-seeking and reduction in suicides. All of us can play a role in preventing suicides, all we need is the training to recognize signs, make interventions, and help them get the required help. We have a tie-up with US-based QPR Institute, the world leader in suicide prevention training to market their suicide prevention training program in India.”

Adding further he said, “The concept that we are exploring is simple but very powerful. Those with suicide ideation give out signs or talk about it, either directly or indirectly to a friend, classmate, family member, or colleague. But most of us are unable to pick up these signs, and even if we are told directly that the person is contemplating suicide, we don't have the necessary knowledge or skills to be able to deal with someone who's suicidal. #GiveSubtitlesToSuicide is about learning how to pick up signs of suicide, respond with kindness and concern, persuade those who are depressed or suicidal to get help, and then refer them to a place or person where they can get that help. All it takes is 60 minutes of Gatekeeper training to help someone who's feeling suicidal and potentially saving a life."

The campaign is also being supported by MissMalini, an Indian digital influencer, TV host, entrepreneur and best-selling author, who launched the campaign on her social media pages and has been creating a buzz on her digital portal MissMalini.com.

Indraprastha College for Women, University of Delhi, supports this campaign under its Mental Health Awareness initiative, and has made its premises available for shooting this film.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/sudani.jpg?itok=iNbZuHxV
GoQuest acquires China rights for Sudani from Nigeria

Independent content distributor GoQuest Media today announced acquisition of Chinese language all media rights for the multi award winning Malayalam movie “Sudani from Nigeria” written and directed by Zakariya Mohammed.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/hatchin.jpg?itok=QMj38bpY
MAGGI sets out to celebrate the extraordinary with Masala-Ae-Magic and Juhi Chawla

Toyota Kirloskar Motor, in collaboration with Dentsu India, has launched Toyota Glanza, the stylish premium hatchback with the new Go Hatchin’ campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/crypto.jpg?itok=Ei2_O5_4
TimesNowNews.com signs up as associate partner for BrandVid 2019

Cryptocurrency is a fascinating innovation that millions of people have already embraced.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/bajrangi.jpg?itok=oAV5hebo
Selfie With Bajrangi’s success continues as creators Cosmos-Maya focus on the L&M Strategy

Bajrangi, the contemporary, child version of the Indian God Hanuman has penetrated households like no other.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/canon.jpg?itok=rm8yoeXC
Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

Celebrating the occasion of Father’s Day, Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/kaapi.jpg?itok=RMhIi-eg
GenY Medium is now the digital partner for Kaapi Machines

GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/13/zee5.jpg?itok=JG4nDjYC
Supari Studios appoints Shirley D’Costa as chief business officer

Bangladesh’s leading digital service provider, Robi, today announced its partnership with the largest global multilingual streaming service, ZEE5.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/tbwa.jpg?itok=QnTmAoAX
TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign ‘One Mindful Mind campaign’ for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/18/Alia_Bhatt_.jpg?itok=0FCoUd43
Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories