Fortune pays tribute to mothers with inspiring ad campaign

The campaign has been created in association with Triton Communications

MUMBAI: On the occasion of Mother’s Day, Fortune, which has the largest portfolio of brands in the edible oils and foods segment, launched a heart-warming and thought provoking digital film to remind us the important lessons we learnt in our lives, which were shared and passed down to us by our mothers with delicious healthy homemade food.

The new digital campaign conceptualised and executed by Triton Communications builds on the brand platform of ‘Ghar Ka Khana Ghar Ka Hota Hai’. It is over ‘Ghar Ka Khana’, in the kitchen and around the dining table that the mother teaches, passes on a lot of moral values and culture to her children, especially at dinner when the whole family gets together a lot of ‘sanskars’ or ethics are imparted and inculcated over scrumptious meals. Knowingly, unknowingly, there are many important lessons in life we have learnt from our mothers over food and this idea and film is a tribute to that.


Speaking on the campaign, Triton Communications executive director and head Virendra Saini said, "Our mothers are our best critics and also our strongest supporters and thus play a very crucial role in making us who we are, the video is a salute to all mothers encouraging them with a message to be the change they want to see in others by imbibing in their children respect and love for all women and treating them as equals"

Triton Communications creative head – Mumbai Jyotsna Parikh said, “This film celebrates the progressive mother who believes that equality is a two-way street. When women can work outside, men can very well work inside too. It’s just a question of one’s attitude and there’s no person better than a mother to instil this in them.”

Speaking on the campaign Fortune head of marketing Ajay Motwani said , “The film is our tribute to mothers who inculcate progressive values in their children, throughout their life. The film thought, Parose Achche Sanskaar, fits well with our Fortune brand umbrella platform, Ghar Ka Khana, where we celebrate home cooked food as food for the body and soul.”

The campaign has been produced by Aum Sai Production House and Directed by Raju Desai.

Latest Reads
Nestlé India Introduces MAGGI Fusian Noodles range

MUMBAI: In line with its vision to introduce products that cater to evolving consumer preferences, Nestlé India will be launching MAGGI Fusian – a range of Asian flavor inspired noodles. This range reflects MAGGI’s strong food and cuisine expertise and our deep understanding of Indian consumer...

MAM Marketing MAM
Mars wrigley confectionery goes local with india inspired doublemint® paanmint

MUMBAI: Mars Wrigley Confectionery today announced the launch of DOUBLEMINT® PAANMINT, a new, India inspired entrant to the freshness category.

MAM Marketing MAM
Malini Agarwal wins “ Woman Influencer of the Year“ at Exhibit’s inaugural edition of the Top 100 Digital Influencers

MUMBAI: Malini Agarwal was felicitated at Exhibit Magazine’s Top 100 Digital Influencers, held on June 21st at the Famous Studios in Mumbai. The boss lady won the title of Woman Influencer of The Year for her contribution to the blogging space amidst the fanfare of the stellar party.  Hosted by...

MAM Marketing MAM
Center Fruit partners with Sony Pictures to introduce special ‘Spiderman – Far from Home’ Pack

MUMBAI: Perfetti Van Melle India has announced its collaboration with Sony Pictures for its flagship gum brand Center Fruit. With the upcoming release of movie Spider-man Far from Home in cinemas on 5th July, Spiderman frenzy is at its peak. In partnership with Sony Pictures, Perfetti Van Melle is...

MAM Marketing MAM
HT Digital CCO Nilanjana Bhaduri Jha quits, Zee Media’s Prasad Sanyal named replacement

MUMBAI: HT Digital Streams chief content officer Nilanjana Bhaduri Jha has stepped down from her role after a 15-month stint. 21 June 2019 was her last day at the organisation. has learnt that Zee Media digital group editor Prasad Sanyal has been named as her replacement. Jha’s...

MAM Marketing MAM
Behrouz Biryani’s campaign by Posterscope gives consumers a culinary experience on the go

MUMBAI: Rebel Foods, in collaboration with Posterscope India, recently rolled-out an outdoor campaign for Behrouz Biryani. While Behrouz campaigns have always created drool worthy experiences, Posterscope aimed at delivering an unprecedented campaign for the brand. In 2018, the campaign objective...

MAM Marketing MAM
Cosmos-Maya’s Yoga ambitions given a boost by PM Narendra Modi who performs Asanas with Motu Patlu

MUMBAI: Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga. This development is in line with Cosmos-Maya’s...

MAM Marketing MAM
Society Tea forays into a new category with a new brand - spice secrets

MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all...

MAM Marketing MAM
Splash into awesomeness this rainy season with MOCHI

MUMBAI: As monsoons drench the city with rebuilding and laughter, it also brings the dilemma to wear the perfect footwear that suits the season and comforts the feet. Mochi, the brand that all feet love gives you a hundred reasons to enjoy the rain. You can choose the perfect pair from a plethora...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories