MAM

Flipkart, Dentsu Webchutney strive for gender equality among children

New campaign introduces #GenerationEqual

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/26/flipkart.jpg?itok=_GbsY7_e

MUMBAI: Curbing the age-old ideas of gender roles, Flipkart and Dentsu Webchutney have created an inspiring ad campaign promoting the new #GenerationEqual or “Gen-E”. The 2-minute long ad shows the new generation of kids striving for equality in all arenas—telling the parents how they would like to be raised.

Speaking about the interesting campaign, Dentsu Webchutney senior vice-president – client services Prashant Gopalakrishnan says, “Look around you. Do you have a son, daughter, niece, nephew, or a friend’s child born a few years after the millennium? They are all part of #GenerationEqual. Real change will happen when we collectively decide to make the same rules that influence their lives. And as far as we can, let’s keep those rules the same for both boys and girls. That is the most real way to ensure our biases don’t pass on to them.”

 “As parents in 2018, we’d like to be progressive in letting our child choose for themselves in several aspects, so that they get to do what they love. Let the child experience the hobbies, passions, interests, and personality traits that come naturally to them… whether it’s a boy who wants to learn cooking, or a girl passionate about collecting superhero toys. And the other way around too,” says Flipkart director – brand marketing Apuarv Sethi.

One of the biggest investments made by an Indian brand on the subject of gender equality among children, “Gen-E” is Flipkart’s third campaign to echo their new brand promise of ‘partnering with the progressive Indian’ via ‘Naye India ke saath’.

In just a year of having started the new brand charter, Flipkart has campaigned on three distinctly different social subjects. With Penguin Dad, they celebrated fathers involved in child-raising; with Choose Your Age, they celebrated those defeating age with experiences; and now with Gen-E: they’re almost asking us to be what our children need us to, so that more and more of us can be celebrated. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Heart-pop.jpg?itok=4EqNseb2
Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day

Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/alibaba.jpg?itok=U5v5nnHz
Alibaba - Building a new model for marketing

As we approach a new decade, what were once predictions are today a reality. Some of these are – India enjoys a demographic dividend, smartphone and internet penetration is constantly growing, consumer appetite is expanding beyond established markets and coming from emerging India as well.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/iaa.jpg?itok=YGy2kyOH
Thought leaders discuss future of MarCom at IAA World Congress day 2

The International Advertising Association (IAA) had an enthralling second day of the first ever IAA World Congress in India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/sachin.jpg?itok=DRwMoCfr
Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Kehne-Ko-Humsafar-Hain.jpg?itok=gZxc8wO6
White Rivers Media powers launch campaign for 'Kehne Ko Humsafar Hain' S2

White Rivers Media helped ALT Balaji, the OTT platform from Balaji Telefilms Ltd, in successfully launching the second season of one of its marquee series Kehne Ko Humsafar Hain by creating a three-week long digital campaign ‘Will the heart ever be happy with what it has’, for its promotions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/22/Meaningful_Brands.jpg?itok=jq8GimdE
77% consumers buy brands with similar values

Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care. Not only is this the highest percentage since Meaningful Brands® research began in 2008, this is a major three-point hike on the Meaningful Brands 2019...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/shortstv.jpg?itok=st-nn0XC
ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/edel.jpg?itok=kdDAkA8V
Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by his production house Rising Sun Films.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/21/kalyan.jpg?itok=uSDHw9hl
Kalyan Jewellers CMD honoured at 44th IAA World Congress

Kalyan Jewellers founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories