MAM

Ferit Cricket Bash unveils ‘Bade Ziddi’ ad campaign

The campaign invite cricket enthusiasts to participate in India’s first nationwide amateur cricket

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/09/fcb.jpg?itok=fK_ti5Bk

MUMBAI: In the spirit of the country's love of cricket, Ferit Cricket Bash (FCB), India's independent league for amateur cricketers, has unveiled an exciting campaign ‘Bade Ziddi’ to promote the launch of their new venture. This campaign, which is the brainchild of founder Jasmeet Bhatia and co-founder Mitesh Sharma, Suniel Shetty, Zaheer Khan, focuses on how deeply cricket is ingrained into the psyche of Indians, and how effortlessly it manifests in certain situations.

As part of it, three commercials, humorously invite enthusiastic cricketers to participate in the upcoming league. What makes them more riveting is that they feature its co- founders, cricketing legend Zaheer Khan and Bollywood superstar and sports enthusiast Suniel Shetty.

The central theme of these commercials highlights how cricket lovers from different facets of society, go about their lives, and how cricket plays a central role in every action they take. They masterfully encapsulate the various unique ways in which one’s love for cricket could cause them to react very differently to certain situations, with charming and entertaining results. The commercials end with a power-packed invitation by Suniel Shetty and Zaheer Khan to men of all ages, who are as passionate about cricket as the protagonists, to sign up for the FCB tournament.

FCB itself is a unique venture that brings elements of grandeur and professionalism into amateur cricket, and provides talented players from across the country, once-in-a-lifetime opportunity to get to experience cricket at the highest standards. Renowned stalwarts in their respective fields like Suniel Shetty and Zaheer Khan have been part of the FCB endeavour since day one, which has added to the high-octane spirit of the campaign.

Commenting on the campaign that is swiftly winning the hearts of many a cricket fan, FCB co-founder and cricketing legend Zaheer Khan said, “As someone whose life has revolved around cricket, it is simply endearing to witness the impact of our endeavour via the Bade Ziddi campaign. As an independent cricket league that recognises and rewards amateur talent across the length and breadth of the country, I am elated to have been part of the FCB family with Suniel, Mitesh and Jasmeet. Ferit Cricket Bash presents an opportunity to all Indians to be a part of bigger platform and play with fellow enthusiasts.

Suniel Shetty, Bollywood superstar and co-founder of FCB said, “I am delighted to witness the wide reach of our campaign. Being a sports enthusiast, it has been an exciting journey for me ever since the four of us- Jasmeet, Mitesh, Zaheer and I conceptualised and came together for this tournament. Therefore, I am looking forward to the massive participation of amateur and talented ‘ziddis’ of all age-groups across the country, and to bring this Indian cricketing talent together on a national platform.”

Jasmeet Bhatia, founder of FCB said, "Cricket is worshipped like a religion in our country. The power, respect, and admiration the game commands in the country are truly heart-warming, as is the passion that millions of amateur players display on and off the field. Through this campaign, we hope not only to promote FCB as an exciting league for cricket lovers to enjoy and cherish, but also to galvanise the nation’s love and respect for cricket in a light-hearted, yet profound manner."

With FCB's Bade Ziddi campaign already picking up with rapid registrations across the country and the advent of the league just months away, 2019 will undoubtedly be a historic year for cricket lovers in India.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/prithvi.jpg?itok=0uHyIv8S
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/inox.jpg?itok=oFDz3iYg
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/holi.jpg?itok=dYf5kwUZ
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/quint.jpg?itok=cB1Gt0se
The Quint, founded by Raghav Bahl and Ritu Kapur, turns 4

The Quint, India’s leading mobile-first online news portal, completes four years of delivering bold and thought-provoking news, views and interactive content to its readers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/morris.jpg?itok=sAtAVzQW
Morris Garages India announces Benedict Cumberbatch as brand ambassador

Marque carmaker MG (Morris Garages) India has announced its association with the revered British actor Benedict Cumberbatch as its brand ambassador.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/livguard.jpg?itok=fGkzu7p8
LivGuard launches ‘Smart and Strong, Chale Life Long’ campaign featuring Akshay Kumar

MUMBAI: Energy storage brand, LivGuard Energy Technologies, has introduced its current range of inverters and inverter batteries through a 360-degree campaign ‘Smart and Strong, Chale Life Long’, conceptualised by Famous Innovations and starring Akshay Kumar. LivGuard is planning to run the new TVC...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/delhi.jpg?itok=_RxLeul0
TCL Electronics and IPL’s Delhi Capitals join hands to build on their proven track record as game-changers

TCL Electronics, a global top-two television brand and a leading consumer electronics company, has announced its partnership with Delhi Capitals as a team sponsor for the upcoming season of the Indian Premier League (IPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/RELAXO.jpg?itok=g0iSjrum
Relaxo ventures into digital gift voucher space with GyFTR

Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/SBI.jpg?itok=ZgaGXjDn
SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories