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FCB Interface with Mahindra's 'joy of breaking free'

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MUMBAI: FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

FCB Interface Chief Creative Officer Robby Mathew said, “This film celebrates the sheer joy of breaking free. Breaking free from the limitations of the road, and by extension, the limitations that we have set on ourselves. It is also a subtle reminder that we have but one life, and there is no excuse whatsoever to not live it to the fullest.  Like they say, sequels always have it hard. We evaluate them much more ruthlessly than the original. Happily for us Amit Sharma has done a phenomenal job with the film and Mikey’s music score is truly breakthrough – a eclectic mix of genres and voices and styles.”

Credits list:

Client: Mahindra & Mahindra.

Creative Agency: FCB Interface

Creative Team: Robby Mathew, Rakesh Menon, Maithili Mullick

Account Management: Shireen Cama, Ruta Patel, Goutham Ram, Adwait Vanmali

Director (of the TVC): Amit Sharma

Exécutive Producer: Poonam Wahi

Agency Producers: Alpa Jobalia, Stanley Christian

Production House: Chrome Pictures

Post production studio: Prime Focus

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