Fanzart launches first campaign with Perizaad Zorabian

MUMBAI: Fanzart, India’s first luxury fan brand, has roped in Perizaad Zorabian as the brand ambassador.

The brand has also launched its first brand campaign that reflects 'a new benchmark of desire’ that’s born in luxury, with a category which was never known in India, i.e., designer fans.

The TVC features Zorabian telling the story of how every element of luxury in her everyday style syncs with ceiling art that further accentuates the mood. Every scene of the TVC emphasises how a ceiling with ‘Fanzart Fans’ shall depict emotions and add soul to the objects in your home, adding a sensual touch to make you feel special. The philosophy behind the campaign is to create a unique brand identity in the category of designer fans for designer homes.

Resonating with the brand philosophy is the marketing campaign that aims to introduce the new age luxury in India. The 360-degree marketing campaign will target media across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the inspiration of new age technology knitted with traditional yet modern designs. The campaign also highlights Fanzart’s distinctive strengths and design sensibilities.

Fanzart founder Anil Lala says, “Our newest TVC has the most suited face to the brand – ‘Perizaad’, the perfect fit whose simplicity resounds on our category. The TVC harps on the new luxury of Indian homes that brings a stylish makeover with exquisite designs and persona. Our association with Perizaad is to emphasise the beauty of the products and to accentuate the brand to higher levels.”

Fuel Films Director Raj Kaushal mentions, “While thinking of the storyline for ‘Designer Fans’ for Fanzart, I re-looked at the concept of ceilings in India, which is no longer a blank expression but a modern art. We thought the best way to get into people's mind, in the unexplored category is to bring an experiential experience to them, to pay tribute to the fine traditions of exquisite craftsmanship and precision set by Fanzart. The communication with Perizaad, effortlessly inspires luxury, offering perfect harmony and elite-class technology.”

With this association, the brand looks to strengthen its position as the country’s foremost destination, that defines designer fans in India.

Latest Reads
Humour has been key to Center Fresh's brand recall: Perfetti Van Melle's Rohit Kapoor

MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment.   One of the largest selling gum brands in India, Center Fresh not...

MAM Marketing Brands
GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding...

MAM Marketing Brands
1Crowd invests Rs 2.5 cr in media tech brand Voiro

Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community.

MAM Marketing Brands
93.5 RED FM is principal sponsor of SunRisers Hyderabad for IPL 2019

93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 12th edition of VIVO Indian Premier League (IPL 2019).

MAM Media and Advertising Ad Campaigns
Aamir Khan announced as PhonePe brand ambassador

PhonePe, India’s fastest growing payments platform, today announced Bollywood superstar Aamir Khan as the face of its brand.

MAM Media and Advertising People
Want to promote cycling as a lifestyle choice first: Giant Bicycles' Aditya Bafna

Started in 1972 in Taiwan, Giant Bicycles is one of the world’s largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality craftsmanship, technology, and innovative designs under one roof, it recently made its debut in India, opening its flagship...

MAM Marketing Brands
Fanmojo announces association with Prithvi Shaw

Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw.

MAM Media and Advertising People
INOX becomes the official partner of Rajasthan Royals

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire.

MAM Marketing Brands
Holi goes digital with Helo

Sending Holi greetings, Helo, India's leading regional social media platform, just launched ‘Holi by Helo’ its latest festive campaign.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories