MAM

ETMoney campaign shows cricketing heroes on financial pitch

MUMBAI: Would you judge a fish by its ability to climb a tree? Then why expect a top cricketer to be good at financial management? ETMoney’s latest campaign 'Batting for money' shows top cricketers discovering how easy it is to save, grow & manage their money effortlessly on the financial pitch using the app.

With the cricketing season’s heatwave upon us, ETMoney releases a series of films featuring some of the highest earning cricketers - Parthiv Patel, Karun Nair, Manish Pandey, Axar Patel, Vijay Shankar and Sheldon Jackson. The films show light hearted friendly banter between the players who discuss and discover how easy it is to manage and invest their earnings.

The series starts with Parthiv Patel discovering how ETMoney is helps him to manage his finances. Subsequently, we see him suggesting ETMoney App to his cricketing friends’ to help solve their financial dilemmas and money management issues in a simple, fast and reliable manner. The cricketers get into a ‘contest’ on who is better at managing his money.

The creatives have been shot in selfie style and highlight the benefits of the ETMoney app’s user-friendly feature such as Investment Solutions, SmartDeposit, Insurance Solutions and Spends Tracking – that can be handled easily in under 2 minutes, completely paperless & mobile.

Speaking about the new campaign, ETMoney CEO Mukesh Kalra says, “ETMoney's mission is to simplify money for the new age consumer. The campaign, backed by deep consumer insights from our initial tests around Cricket, does a great job of communicating the simplicity of the app in a very relevant, friendly context.”

Speaking about the new campaign, Times Internet marketing head Pratik Mazumder says, “India has two true obsessions that cut across all ages and classes – Cricket & Entertainment. Our edutainment campaign conceptualized internally brings together both these obsessions and helps viewers to understand the simplicity and reliability that ETMoney has brought to the Fintech space. We hope this campaign will encourage more Indians to login to the digital financial inclusion that is being actively promoted by the government.”

The campaign will be aired on all major online platforms. This will be supported with print ads and social media amplifications on Youtube, Facebook, Twitter, Indiatimes, MensXP, TOI Sports, ET & Cricbuzz.

The ads can be viewed online at – https://www.facebook.com/ETMONEY

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/joseph.jpg?itok=k9YBDGA8
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/conclave.jpg?itok=q2rQMci9
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/value.jpg?itok=YPDW9Zky
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/angello.jpg?itok=Mju_lRvL
Ad Club Calcutta inducts Agnello Dias into its ‘Hall of Fame’

The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/visa_0.jpg?itok=3TuCkgPH
Visa launches Tap to Pay campaign to promote everyday contactless payments in India

Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/lifebuoy.jpg?itok=lTlj4W75
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Southside.jpg?itok=bWHv2wGS
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/AIREL.jpg?itok=G-ofRbLG
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/sbi.jpg?itok=bg-g1lej
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories