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Earth Day campaign to focus on waste management in 45 Indian cities

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KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables and waste management.

As many as 45 Indian cities are gearing for it. Earth Day Network country director - India Karuna Singh said that the ‘Green – It’s Our Turn to Lead’ campaign has been launched in 45 major cities of India to encourage citizens to participate and compete towards making their city clean and green.

“Earth Day commemorations are now held all across India. This year marks the 45th anniversary of Earth Day, and our programmes will focus on the global Earth Day slogan ‘It’s Our Turn to Lead’. Our endeavour will be for a green India,” Singh added.

Entries are rolling in for a variety of contests, Singh said.

“People in Chennai plan to clean up streets. In Pune, they’ve begun planting trees. ‘Clean and Green Taj’ is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic,” Singh informed.

In addition, strategies to make schools environment-friendly and engaging youth to step up the measures are part of this year's celebrations.

“To reach out to consumers across India, we're running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities, in collaboration with Advertising Club Calcutta. We’ve announced an inter-media school competition across India for the best short videos on the Earth Day theme,” Singh said.

This year, the National Council of Science Museums centre in eastern India will include a competition for students to develop gadgets that run on renewable energies, Singh announced.

The high point will be the launch of the second volume of ‘Pathways to Green Cities: Innovative Ideas from Urban India’ eBook, which showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution.

Recycling and upcycling are featured prominently in the book, Singh said.

Upcycling is particular form of recycling that involves turning waste material or an unwanted product into a better quality product.

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