Earth Day campaign to focus on waste management in 45 Indian cities

KOLKATA: Earth Day, which will be celebrated on 22 April this year, is likely to be marked with innovative campaigns and contests promoting recycling, upcycling, renewables and waste management.

As many as 45 Indian cities are gearing for it. Earth Day Network country director - India Karuna Singh said that the ‘Green – It’s Our Turn to Lead’ campaign has been launched in 45 major cities of India to encourage citizens to participate and compete towards making their city clean and green.

“Earth Day commemorations are now held all across India. This year marks the 45th anniversary of Earth Day, and our programmes will focus on the global Earth Day slogan ‘It’s Our Turn to Lead’. Our endeavour will be for a green India,” Singh added.

Entries are rolling in for a variety of contests, Singh said.

“People in Chennai plan to clean up streets. In Pune, they’ve begun planting trees. ‘Clean and Green Taj’ is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic,” Singh informed.

In addition, strategies to make schools environment-friendly and engaging youth to step up the measures are part of this year's celebrations.

“To reach out to consumers across India, we're running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities, in collaboration with Advertising Club Calcutta. We’ve announced an inter-media school competition across India for the best short videos on the Earth Day theme,” Singh said.

This year, the National Council of Science Museums centre in eastern India will include a competition for students to develop gadgets that run on renewable energies, Singh announced.

The high point will be the launch of the second volume of ‘Pathways to Green Cities: Innovative Ideas from Urban India’ eBook, which showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution.

Recycling and upcycling are featured prominently in the book, Singh said.

Upcycling is particular form of recycling that involves turning waste material or an unwanted product into a better quality product.

Latest Reads
RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
Mobile brands like OnePlus, Xiaomi, iVOOMi use RVCJ Media for product advocacy and brand promotion

In the recent past leading smartphone brands like OnePlus, Xiaomi, iVOOMi, and Jio Phone have hired RVCJ to leverage the digital publisher’s social media reach to strengthen and influence their brand perception, online

MAM Media and Advertising AD Agencies
Hyundai launches #SaveMyGame campaign for football fans

MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June...

MAM Media and Advertising Ad Campaigns
Ola partners with PhonePe for cab bookings

MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app.

MAM Marketing Brands
Ad spends to grow by 10.5% to reach Rs 624 billion in India DAN Report

MUMBAI: Advertising and digital communications group, Dentsu Aegis Network, has released it its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. 

MAM Media and Advertising AD Agencies
Transgender model asks "Why don't you donate blood?"

MUMBAI: “Donate Blood and Save Life”, a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen’s responsibility. But how far do we abide the same?

MAM Media and Advertising Ad Campaigns
Deepika Padukone dazzles in new ad for Jaguar lighting

MUMBAI: Jaquar Lighting, the lighting vertical from Jaquar Group has rolled out campaign with brand ambassador, Deepika Padukone.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers brings Amitabh & Shweta to celebrate Father's day

MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories