Del Monte trends on Twitter with disruptive campaign

MUMBAI: Del Monte's #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.

Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.

Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.

Del Monte  is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte's new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.

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