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Day after IPL euphoria, Sony launches FIFA U-17's co-created song as countdown begins

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MUMBAI: It could not have been timed better. In the backdrop of Star winning the IPL media rights, SPN, the official broadcaster of the FIFA U-17 World Cup 2017, has launched the official song -- Kar Ke Dikhla De Goal.

Sony Pictures and FIFA U-17 Local Organising Committee (LOC) have launched the song, marking the 30 day countdown to the tournament.

With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the Official Song of the FIFA U-17 World Cup India 2017.

Written by lyricist Amitabh Bhattacharya and composed by Pritam, the song features a host of well-known music artistes that include Sunidhi Chauhan, Neeti Mohan, Babul Supriyo, Shaan, Papon, Mika along with a rap performance by actor Abhishek Bachchan.

The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously. The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others.

The music video of the song will be broadcast on SPN’s on-air and digital platforms across genres.

Sony Pictures Networks India president - distribution and sports business Rajesh Kaul said: “We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the Local Organising Committee/FIFA to ensure that FIFA U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation’s spirit of sportsmanship.”

AIFF president and LOC chairman Praful Patel said: “We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever FIFA tournament in India.”

Minister of state for heavy industries and public enterprises and LOC vice-chairman Babul Supriyo said: "Football is synonymous with euphoria and we shall add on to that virtue with a euphoric Official Song beautifully created by the super hit duo of Pritam and Amitabh Bhattacharya. I can safely say that we'll have everyone dancing to its tune and cheering the first ever football World Cup in our country with renewed vigour".

The FIFA U-17 World Cup, the first FIFA tournament to be held in India, will be played across six venues in October 2017. The tournament will begin on 6 October with the final scheduled to take place on 28 October at the iconic Salt Lake Stadium, Kolkata. Sony Pictures Networks India (SPN), the official broadcasters of the tournament, will telecast it live and exclusively on their sports channels and live stream it on their digital platform, SonyLiv.

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