Day after IPL euphoria, Sony launches FIFA U-17's co-created song as countdown begins

MUMBAI: It could not have been timed better. In the backdrop of Star winning the IPL media rights, SPN, the official broadcaster of the FIFA U-17 World Cup 2017, has launched the official song -- Kar Ke Dikhla De Goal.

Sony Pictures and FIFA U-17 Local Organising Committee (LOC) have launched the song, marking the 30 day countdown to the tournament.

With exactly a month to go for the tournament, the Local Organising Committee (LOC) and Sony Pictures Networks India (SPN) formally launched Kar Ke Dikhla De Goal, the Official Song of the FIFA U-17 World Cup India 2017.

Written by lyricist Amitabh Bhattacharya and composed by Pritam, the song features a host of well-known music artistes that include Sunidhi Chauhan, Neeti Mohan, Babul Supriyo, Shaan, Papon, Mika along with a rap performance by actor Abhishek Bachchan.

The composition showcases the vibrancy and uniqueness of India while resonating with a global audience simultaneously. The music video for the song celebrates diversity, showcases how the nation is waiting in anticipation for FIFA U-17 World Cup India 2017, and features stars like Bhaichung Bhutia, Ngangom Bala Devi, Shaan, Papon and the legend Sachin Tendulkar amongst others.

The music video of the song will be broadcast on SPN?s on-air and digital platforms across genres.

Sony Pictures Networks India president - distribution and sports business Rajesh Kaul said: ?We are ecstatic to be the first broadcasters in history to collaborate with FIFA to co-create an Official Song for a FIFA tournament. From the very beginning of this association, we have worked closely with the Local Organising Committee/FIFA to ensure that FIFA U-17 World Cup India 2017 is a monumental success. Our efforts include the creation of the Official Song, an inspirational composition that will boost the nation?s spirit of sportsmanship.?

AIFF president and LOC chairman Praful Patel said: ?We are doing everything in our capacity to make this the biggest sporting event in India and I am sure the Official Song will help increase and broaden the appeal of the first ever FIFA tournament in India.?

Minister of state for heavy industries and public enterprises and LOC vice-chairman Babul Supriyo said: "Football is synonymous with euphoria and we shall add on to that virtue with a euphoric Official Song beautifully created by the super hit duo of Pritam and Amitabh Bhattacharya. I can safely say that we'll have everyone dancing to its tune and cheering the first ever football World Cup in our country with renewed vigour".

The FIFA U-17 World Cup, the first FIFA tournament to be held in India, will be played across six venues in October 2017. The tournament will begin on 6 October with the final scheduled to take place on 28 October at the iconic Salt Lake Stadium, Kolkata. Sony Pictures Networks India (SPN), the official broadcasters of the tournament, will telecast it live and exclusively on their sports channels and live stream it on their digital platform, SonyLiv.

Latest Reads
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
Bangalore Ad Club receives 1,150 entries for Big Bang Awards

The Advertising Club, Bangalore (Bangalore Ad Club) said through a media release that it has received a record 1,150 entries for its annual Big Bang Awards to be held on 28 September 2018 in the Garden City. T

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories