MAM

Cordlife India earmarks Rs 15 crore for marketing, branding in FY15

KOLKATA: Cordlife India, a healthcare company, which had spent less than Rs 10 crore on the marketing activities last fiscal, has increased the budget outlay to around Rs 15 crore in the current fiscal 2014-15. This, to strengthen its presence in the country.

 

Recently, this umbilical cord and cord blood processing, testing and cryo-preservation company launched its first advertising campaign, with an aim to encourage to-be parents to take the first step of responsibility. While Rediffusion Y&R created the TVC in Hindi, English and even Bengali, the company is looking at translating the ad in other regional languages as well.

 

Cordlife MD Meghnath Roy Chowdhury says, "We want to strengthen our presence in the country. Right now, we have 60 centres in India. We had a good digital presence so far, but now we have increased the spent in keeping with our expansion plans."

 

Chowdhury informs that while the company grew by almost 100 per cent in the last fiscal, it is hoping at growing by more than 150 to 200 per cent this year.

 

The advertisement brings out the importance of stem cell banking. More so it also shows how the process could ensure safety of the child. "Parenthood is the best feeling for anyone planning a family but it also comes with a lot of responsibility," opines Chowdhury.

 

"The communication reflects the joys of parenting and the happiness that shines through an entire household when a baby is born in that family. It explores various emotions of the to-be parents as they get ready for a new beginning in their lives before entering a product window which details the merits of stem cell banking," he adds.

 

The campaign reaches out to the urban couples who are not only well informed but give utmost preference to the safety of their family. "The communication shows the importance of cord blood stem cell banking and how the technologically backed practice can prove to be a boon for the child in future. It not only creates awareness for the brand – Cordlife, but also proves to be beneficial for the industry,” he says.

 

Chief creative officer for the current TVC is Komal Bedi Sohal, while executive creative directors are Piyash Ghosh and Nilanjan Dasgupta.

 

Cordlife operates one of the largest networks of umbilical cord and cord blood stem cell banks in the Asia Pacific region covering Singapore, Hong Kong, India, Indonesia, Philippines and has strategic investments in China Cord Blood Corporation (CCBC), one of the leading Stem Cell Bank in China.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Ramesh%20Abhishek.jpg?itok=XJOh5UKD
Industry bodies asked to take forward campaign on IPRs

NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/MMA.jpg?itok=CXgsSq7Z
The MMA announces 'The Smarties India 2016' jury & awards shortlist

Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA), today announced the jury and awards shortlist for the 2016 edition of the MMA India SMARTIES™ Awards. The SMARTIES™ is the world’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_37.jpg?itok=8Mh2yPUM
The Delhi Advertising Club Annual Awards - Lots of Gold & Silver

The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_36.jpg?itok=HLQvYY6C
Maxus Content, The Viral Fever and Tata Motors bring alive Tripling with Tiago

Maxus Content, the content solutions arm of Maxus unveils its next branded content project with The Viral Fever for its prestigious client Tata Motors. The brand new mega web series titled “Tripling” features Tata Motors’ newly launched Tiagoas a focal point in an enriching story told by some of...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/RFFS.jpg?itok=hFZWMVrO
Adidas joins Reliance Foundation Youth Sports to take football to campus

German sportswear giant Adidas and Reliance Foundation Youth Sports to hold School and College Football competitions starting from 27 August 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_6.jpg?itok=agwUZnlu
LeEco partners with netCORE for digital marketing initiatives

netCORE today announced that it has entered into a strategic partnership with global internet and technology conglomerate LeEco, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_5.jpg?itok=OYp4YKmQ
Havas Media Singapore's Melvin Lim is new APAC CCO; Jacqui Lim to replace him

Havas Media has elevated its current CEO of Singapore Melvin Lim to the newly created role of Chief Commercial Officer (CCO) for Havas Media Group, Asia Pacific.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_4.jpg?itok=9uNynUl7
itel Mobile appoints HTA Marketing Services as its creative agency

MUMBAI: Transsion Holdings Conglomerate, the largest manufacturer of feature phones in the world, has roped in HTA Marketing Services as the creative partner for its flagship brand, itel, in India. The account, which was won in a multi-agency pitch, is handled by agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_3.jpg?itok=GVxvNvOX
Dentsu Impact wins Ikea's India business

MUMBAI: Dentsu Impact has bagged the creative mandate for one of the most anticipated brands entering India Ikea. With Ikea all set to launch in India sometime in 2017, they set out looking for the right creative agency that would do justice to the brand communication that IKEA has always been...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories