MUMBAI: Coolwinks.com has launched its first TV ad campaign that can be viewed exclusively during the Oscar Stunt programme aired on HBO SD and HBO HD channels up to 25 February.

Promoting the punchline #OpenYourEyes, the ad is subtle take on the stereotypical and gender-biased mindsets. It will be aired during the academy month that is co-powered by Coolwinks.com that will telecast some of the award-winning films such as The Artist, The Untouchables, The Hunt for Red October, The Fugitive and No Country for Old Men at 11 pm on these channels.

Conceptualized and created by Cheil Worldwide, the TVC takes forward the brand’s core communication and philosophy, ‘Discover the power of vision.’ The 15-second ad shows how three men sitting outside a café make assumptions that a woman will fail to parallel park her vehicle. The TVC goes on to highlight the stereotypical mentality of men and how it should be open their eyes to reality.

Coolwinks.com country head Ganesh Iyer said, “Through our premium ad positioning, we expect a hike in our brand search queries and a boost in our overall digital campaign performance."

Coolwinks.com wants to break the common notion that eyeglasses make people look ‘uncool’ and establish the fact that stylish and snazzy eyeglasses are a great way to make a fashion statement. Through this association, Coolwinks.com aims to popularize the use of eyewear that balances looks, comfort and functionality perfectly.