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CBFC won't 'chill'; Pan Bahar 'Bond' ad banned

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MUMBAI: CBFC has refused to 'chill' as per the wishes of the ad agency that conceived the Bond ad for a pan product. The Pierce Brosnan aka James Bond ad for the mouth freshener Pan Bahar has been banned from national and satellite television by the Central Board of Film Certification.

Brosnan, as reported by indiantelevision.com, shocked everyone when social media got flooded with trolls and jokes around an advertisement flashing his picture holding a box of Pan Bahar instead of a gun!  The man who once defined style using his charm had now taken to Pan Bahar to look cool. Twitter, needless to say, had a field day, Indian Express reported.

All tobacco, paan masala, alcohol ads are automatically and unconditionally banned, CBFC head Pahlaj Nihalani said. Even the liquor ads showing big stars like Saif Ali Khan and Shah Rukh, which play surrogate to sell alcohol products are illegal.

When India woke up to a white haired Brosnan, peering intensely out from a full page ad on The Times of India, holding a jar of Pan Bahar, the nation did a double take. Soon enough, Twitter and Facebook was flooded with a wide range of mostly polarized reactions -- from mildly amused to some outright offended.

Also read:

'Chill,' says DDB Mudra to Pan Bahar-Pierce Brosnan 'bond'

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