MAM

Cannes Lions 2019: Vicks ‘One In A Million’ #TouchOfCare only Indian campaign to win 4 metals

Wins One Silver and Three Bronzes, becoming the only Indian campaign to win 4 lions

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/24/cannes.jpg?itok=2bXUTDof

MUMBAI: Vicks ‘One in a Million’ #TouchOfCare continued its winning spree at Cannes Lions 2019, bringing home 4 metals for the campaign. With one Silver Lion in the Film for Single-market Campaign category, and three Bronze Lions for Creative Strategy, Film Craft, and Film Healthcare category, this campaign notched up the highest wins for a single campaign from India.

This film is the second issue of the award-winning Vicks #TouchOfCare campaign in India and focuses on a young girl who has a rare skin condition, Ichthyosis.

While India is a modern nation, the majority of it is still uncomfortable around people who are born with a disability. The disabled generally find themselves excluded from society, which reflects in attitude towards adoption of disabled children. In the past year, out of 29.6 million orphans in India, only 42 with disabilities found a home.

Talking about this issue meant taking an entire system head-on. However, as a brand that believes ‘Every child deserves the touch of care’, Vicks took action with an emotional viral film and campaign featuring Nisha, an adopted girl filled with dreams and aspirations and an unconventional face.

The unconventional campaign captures her journey of transformation through the love and care of her adoptive mother, Aloma. Propagating the idea of giving unconditional love and care to people beyond biological relationships, Vicks ‘One in a Million’ #TouchOfCare is deeply rooted in ethos that ‘Every child deserves the touch of care’.

While last year Vicks #TouchOfCare broke the internet and went on to win several prestigious awards, including the top five best Global Campaigns of the World Sabre, this year’s Cannes wins only go to demonstrate the power of brand communication that is rested in genuine purpose.

Speaking on the win, Ritu Mittal, Country Marketing Manager, Vicks India said, "#TouchOfCare campaign is very close to my heart and it has been a pleasure to be a part of the campaign since its inception. Vicks ‘One in a million’, like its predecessor Vicks Generations of Care, is part of the larger #TouchOfCare campaign, which chronicles extraordinary, real-life stories of people providing unconditional care. Both the #TouchOfCare campaigns do not stop at being an example of evocative storytelling, but aim at influencing a positive change in the audience mind set. The campaign's continued recognition at Cannes and other global award platforms, only goes to reinforce that P&G’s ethos of brands being a force for good and a force for growth, have been in the right direction."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/uniqlo.jpg?itok=6FkAx1rR
UNIQLO Unveils India plans - announces 3 stores in Delhi area, with the first to open in october

MUMBAI: UNIQLO, the Japanese global apparel retailer, today announces the strategic rollout plan for its introduction in India this fall. Given the size and fast growth of the Indian market, the launch will for the first time involve three separate stores, to be able to offer LifeWear to as many...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/clever.jpg?itok=Cb0_NM5j
CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem

MUMBAI: CleverTap, the leading customer retention SaaS platform, announced today that Miten Mehta, has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/ashish.jpg?itok=FZlzxRKI
World Emoji Day: Emojis For Brand Marketing

It is rightly said that ‘Pictures speak louder than words’. Emojis are the small icons that depict emotions or objects like food, snacks, clothes, weather, animals, accessories and many more! These are highly impactful if used correctly at the right place, right time and to the right people. It is...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/suniesh.jpg?itok=pomZmwnC
Sunish Jose appointed to lead global distributed delivery at Publicis Media India

MUMBAI: Publicis Media India announced the appointment of Sunish Jose as its lead for global distributed delivery. The global distributed delivery set-up is a centre of expertise catering to international markets on a full spectrum of digital, data, and tech services. It houses over 300 specialists...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/oppo.jpg?itok=G-JOjsA3
Sumit Walia appointed as vice president, product & marketing at OPPO India

MUMBAI: OPPO India recently announced the appointment of Sumit Walia as vice president, product & marketing to further strengthen OPPO's product offering and establish a stronger connect with Indian consumers.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/tnpl.jpg?itok=JG7EHGc-
BKT Tires signs up with Tamil Nadu Premier League 2019

MUMBAI: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires, has signed on with Sankar Cements Tamil Nadu Premier League (TNPL)as the associate sponsors. TNPL will kick start its fourth edition on July 19, 2019. As associatesponsors, BKT’spartnership with TNPL...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/madhvan.jpg?itok=pidivnN9
Statement from the desk of Mr. Madhavan Menon, Chairman & Managing Director, Thomas Cook (India) Ltd.

MUMBAI: We categorically deny a rumour purposefully confusing Thomas Cook (India) Ltd with Thomas Cook Group Plc (UK), being forwarded via a social messaging platform. This rumour appears to have been created and spread deliberately with an intent to cause irreparable damage to the Thomas Cook...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/sathiyan.jpg?itok=97rnr4h3
Fast & Up ropes in table tennis marvel Sathiyan Gnanasekaran on it's fit squad

MUMBAI: Fast&Up has announced the signing of highly celebrated Indian Table Tennis Player Sathiyan Gnanasekaran as a new member of its ‘Fast&Up – Fit Squad’. This collaboration has taken place at a time when Fast&Up is on the cusp of its next phase of growth focusing on a larger share...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/17/savita.jpg?itok=e3vbzQjE
Sarvita Sethi appointed as Coca-Cola India and southwest Asia VP M&A, Harsh Bhutani as CFO

MUMBAI: Keeping with developing business needs and investment in talent development, Coca-Cola India has made two-key changes at its top management. It has appointed Sarvita Sethi as vice-president, merger, and acquisitions (M&A) and new ventures, and Harsh Bhutani as vice president - finance (...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories