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Birla Insurance #JumpForHealth to donate a prosthetic limb for every 10k jumps

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MUMBAI: Aditya Birla Health Insurance Company Ltd. (ABHICL), the Health Insurance arm of Aditya Birla Financial Services Group Limited, launched a unique campaign – ‘#JumpForHealth’ on the occasion of World Health Day to reinforce its belief in empowering people to live a healthy lifestyle.

The month long campaign, starting from April 07, 2017 aims to donate one prosthetic leg to a person in need for every 10,000 jumps in association with the Sadhu Vaswani Foundation. A total of 100 prosthetic legs will be donated to people in need on achieving one million jumps.

The American Journal of Health Promotion research demonstrates that jumping 20 times a day may have a significant impact on your risk of osteoporosis. After just eight weeks, researchers found a demonstrable change in bone mineral density in their subjects that jumping everyday provides greater bone-building benefits than running or jogging. Jumping also has cardiovascular benefits, leads to an increased strength in your legs and core and also improves your mental health. Activity pumps oxygen-rich blood to your brain that helps improve mental outlook on life and improves creativity. This increases your resistance to fatigue and improves your health.

“Today’s generation leads a sedentary lifestyle which increases their chances of suffering from innumerous lifestyle diseases. The #JumpForHealth campaign aims to educate people on the importance of living an active life by making exercise a part of their daily routine," Aditya Birla Group CMO Financial Services Ajay Kakar.

ABHICL CEO Mayank Bathwal said, “We at Aditya Birla Health go beyond just providing health insurance policies to our customers. We are committed to ensure that people live a healthy lifestyle."

One can follow the below steps to participate in the campaign:

1 . Take a video of yourself or your friends, family or colleagues jumping together
2. Upload the video on your own or your company Facebook or Instagram, tagging @AdityaBirlaHealth with the hashtag #JumpForHealth
3. Mention the number of jumps you are contributing towards this goal. i.e. #JumpForHealth 10,000 jumps

campaign

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