Big Bazaar TVC shows its participation in all festivals

MUMBAI: Big Bazaar, a leading supermarket chain from Future Group, has launched a campaign that captures how all festivals are celebrated in a culturally diverse country such as India.

A part of the ongoing campaign, ?Har Tyohaar Mein Big Bazaar?, the popular brand has launched another part to the campaign named ?Desh Ek Utsav Hazaar, Har Tyohaar Mein Big Bazaar.?

Created by DDB Mudra West, the campaign is not just a communication thought, it?s a philosophy that demonstrates how Big Bazaar celebrates every festival in India from regional festivals to Diwali.

DDB Mudra West group creative director Nilay Moonje said: ?The film and the song in the TVC is a not just a creative interpretation of this fact but a grand celebration of our rich festive heritage too. We wanted it to be about positivity and energy, and that?s where Benny Dayal added his magical touch to it."

The intention of the brand is to let every Indian experience not just the festival that they celebrate but also the ones they don?t. 

Capturing all festive celebrations in a nutshell, the film features people from all age groups sharing some sweet moments and shows how Big Bazaar seamlessly blends with these moments. 

Big Bazaar CEO Sadashiv Nayak says, ?There is inherent goodness in every festival. Big Bazaar too is an integral part of every festival ? be it through food, fashion or home."

The campaign is being promoted on TV, print, on all Big Bazaar social media platforms, OOH and instore promotion across all Big Bazaar outlets in the country.


Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories