'Be born everyday' - Titan’s new TVC

Hey, don’t you think its just time to don a new look!!!

Don’t you think its just time to “reflect upon your reflection” once again!!!

Don’t you think its just time to see a new you wink back, only hinting to churn out those high voltage rock notes that were once so easily formulated when your younger fingers hit the strings so hard!!!

Don’t you want to fly high like that pilot who flies so smooth across the ink blue sky!!!

Don’t you want to wear that long king’s robe and rule the universe Alexander style, holding the “wooden sword” that you once carved out from an almost rotten bark when you were a child!!!

Oh come on!!! Its time to be born…born again. Its time to look at your new reflection everyday; to allow the “new you” smile in a gleeful way.

Even Aamir Khan suggests the same in his new Titan TVC.

Aamir is always ready to explore and express a newer side of him and he asks you to do the same. He wants you to drop by that unknown destination; he wants you to make mistakes and not learn from someone else’s. He wants you to live new roles everyday…he wants you to be born everyday.

After all, you are not a definition that Google can throw up in a jiffy. You are also not a term in Oxford Dictionary’s word list.

Review: Well this Titan ad, coming from the house of Ogilvy & Mather, certainly relives Aamir’s TZP philosophy…live life everyday; be born everyday…love yourself everyday. Nowhere in this ad do we get to hear inscrutable jargon of funky technicalities. It’s about emotions and our basic desires and how Titan is a part of every moment of yours when you want to look beyond yourself.

Through this TVC, the company wanted to make the customers look at Titan as a brand with a deeper connect in their life. It wanted to infuse the product with a new burst of energy, energy that will take the brand and the category away from the traditional dilemmas like modern v/s traditional. And surely Ogilvy & Mather has done a fantastic job at reflecting that theme through this TVC.

It not only has hit upon the busy and monotonous lives of all individuals just right, but has also infused the Titan range into the ad very intelligently and impressively.

Of course, Mr. Brand Ambassador and his natural attempt at portraying the simplicity of the idea is definitely an add on. There are no fire breathing stands taken by Aamir in the ad. Its only simple talk, so simple that at some point all viewers realize how complicated one’s life has become.

Three cheers to all!!!

Agency: Ogilvy & Mather
Running time: 60 seconds
ITV rating: * * * * *

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