MAM

BBH's three quirky films for Creo Mark 1 smartphone

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/05/03/Untitled-1.jpg?itok=-g8ecnCJ

NEW DELHI: The CREO Mark 1, which claims to come out as a new phone every month with never-heard-before features, has now come out with three quirky films that show how its features Echo, Sense and Retriever can be used in different situations. The creative agency is BBH India.

The aim of the Bangalore based consumer technology company Creo   is to make sure that ?what you see is what you get.?   Earlier, the process of metamorphosis showed that software updates could transform the smartphone experience.

The short films tease the use-cases in which the end-customer will need unique features. These videos, active on all company properties, are going to be integral add-ons to the extensively spread out digital campaign that the brand has undertaken.

The aim is to show how life becomes simpler with a smartphone and #MakeBetter Android with features like Echo, Sense and Retriever that are in-built in the Fuel OS that runs CREO Mark 1. The three films employ metaphorical elements, making the core proposition simple to understand, while being relatable to consumers in a humorous manner.

The messages are - with these features, one will never miss a call again because Mark 1 will Echo it; search for anything in your phone that is overflowing with apps and data only by typing it out and Mark 1 will Sense it; and never lose a phone to a thief as it can be got back with a Retriever.

To understand how Echo, Sense and Retriever can be used in different situations, BBH India explains these unique and useful features playfully and vivaciously.

Speaking about the campaign, BBH India Managing Partner and Chief Creative Officer Russell Barrett said, "The excitement of ?Making? and helping craft this brand from the very beginning is quite a trip. Along with the lovely people at CREO and through BBH Live we managed to conceive of, write, direct and co-produce these simple, stylish looking films. Hopefully the simplicity and the finish will be something that people appreciate and like."

Video Links:





Credits

Agency ? BBH

Creative Team 

Chief Creative Officer - Russell Barrett

Creative Partner (Copy) ? Aamir Rangwala

Creative Partner (Art) ? Shirin Kekre

BBH Production 

Executive Producer ? Niddhish Puuzhakkal

Account Management

Managing Director - Arvind Krishnan

Business Head ? Delon Mascarenhas

Sr. Business Partner ? Khadija Attarwala

Business Partner ? Nabanita Chatterjee

Production House ? Black Sheep Live

Director ? Niddhish Puuzhakkal

DOP ? Shikhar Bhatnagar

Production Designer ? Dipankar Das Gupta

Cast ?  Ayush Mehra / Himani Sisodiya / Anshul Kumar / Sharad Gore

Music Composer ? Atif Altaf

Vocals ? Nayanthara / Thomson

Lyrics ? Niddhish Puuzhakkal 

Costume ? Sania Momin

Make up/ Hair ? JD Jagtap

Assistant Directors ? Kushnaas Jamshedji / Mohammed Sabahuddin / Carlton Dsilva 

Online Editor ? Khushal Morajkar / Mathews John ( Splice Studios)

Offline Editor ? Unni Krishnan / Arvin Maben (Pixion)

Sound Engineer ? Devang Rachh (Splice Studioz) / Rishab Agarwal ( Splice Studioz)

Line Producer ? Liyakat Ali

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Bathsense_Rajkumar_Rao.jpg?itok=ir0POp1D
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Hardik_Pandya_Gillette.jpg?itok=UdP_6s_T
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Reliance_Jewels.jpg?itok=BJLS-_VV
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Barbie_800.jpg?itok=upoxNyR9
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories