MAM

Bata celebrates the spirit of eid with their latest campaign #LetsWalkTogether

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/31/bata.jpg?itok=ERkEih2T

MUMBAI: With the commencement of the holy month of Ramadan, Bata, India’s leading footwear brand, weighs in on the festivities with their latest campaign #LetsWalkTogether. The campaign portrays the feeling of brotherhood and camaraderie amongst friends and colleagues, in a fun spirit.

With #LetsWalkTogether initiative, Bata has created a digital film that will bring a smile across every viewer’s face owing to the simplicity with which it is delivered. The film is set in an office establishment wherein peers are avoiding food and beverages in front of a colleague, building intrigue for the viewers. It follows into them revealing that they did so in support of their friend who was observing Ramadan. It opens the door for change and leaves an everlasting window of hope and unity. The film portrays the emotional bond between peers in a jovial yet heartwarming manner.

Bata India has been surprising the consumers with their fashion forward collections and comfortable styling and #LetsWalkTogether is a campaign initiative in sync with the brand’s overarching positioning of ‘Come and Be Surprised’.

Talking about the campaign, Anand Narang, VP Marketing, Bata India Ltd said, “Having being part of the Indian society for over 85 years, Bata not only has deep understanding of the diverse Indian consumers & their cultures but also enjoys trust, confidence and love of consumers. The Eid campaign reflects the emotional cord that people create with their peers which often gets overlooked in the daily chores. With this film, Bata intends to revive this sentiment. Today, consumers prefer brands that have the courage to voice their opinion and Bata has been progressively vocal with its recent Election and Eid campaigns. We hope that the film resonates with the audience and rings a note.”

Sagar Mahabaleshwarkar, CCO, Contract, India comments, “India is a melting pot of cultures and religions, and for over 85 years, Bata has been a part of it – in a way it has always walked with India and its diversity. That’s the message the film delivers on the occasion of Eid – The joy of festivities is in walking together. The film showcases a story where office colleagues, despite being of different faiths, become part of the festivity in their own way.”

#LetsWalkTogether initiative has been seamlessly integrated through Retail, Digital and Social media platforms to bring people together and build on the affection this festive season. Their quest for diversity does not end here but also reflects in their new diverse collections with unlimited choices.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/vicky.jpg?itok=ts0SVGG0
Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

MUMBAI: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”.  The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy. McDowell’s No.1 has always been synonymous with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/liquid.jpg?itok=DFcpIxwU
Liqvd Asia amongst most awarded Independent Digital Agency of 2019

MUMBAI: LIQVD ASIA has consistently been recognized as one of the fastest growing agencies in India and Asia Pacific. Testimony to this is the fact that the organization has grown at an unprecedented rate over the past few years. A burgeoning kitty of accounts along with the recruitment of Industry...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/mtr.jpg?itok=dNuwshVP
MTR Foods launches new advertising campaign for their new launch - 3-minute Seviyan Upma

MUMBAI: MTR Foods Pvt. Ltd, the pioneer of packaged food products in India, today unveiled an advertising campaign for the new quick-to-cook breakfast option – 3 Minute Seviyan Upma. MTR has given one of the most popular Indian breakfasts, a 3 Minute spin. The all-inclusive mix, packed with the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/DAN.jpg?itok=LTR1mYEo
Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition

Dentsu Aegis Network’s (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent ‘Customer Acquisition’ for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync. For the record, DAN Sync is a proprietary custom...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Ravinder_Siwach.jpg?itok=TNQ4uxeg
Havas Group India appoints Ravinder Siwach as national creative director for Havas Creative

Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as national creative director for Havas Creative, effective immediately.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/havells.jpg?itok=_ojb_5Rb
Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina

Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/Amrita_Pandey.jpg?itok=or9knye6
Amrita Pandey of Disney joins Junglee Pictures ‏and Times Studios Originals as the CEO

The Times Group has been focussed on building a strong domain in Scripted Content. While the success of Junglee Pictures has already made a significant impact in Feature Film Entertainment, Times Studios Originals had also been set up with a clear intent to develop Digital Video Content of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/shivkumar.jpg?itok=DVTRj5DS
ASCI upheld complaints against 114 advertisements out of 206. 49 other advertisements promptly withdrawn, 43 were not objectionable

MUMBAI: During the month of April 2019, ASCI investigated complaints against 206advertisements, of which 49 advertisements were promptly withdrawn by the advertisers as soon as they receivedthe ASCI communication. The Consumer Complaints Council (CCC) of ASCI upheld complaints against...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/26/three.jpg?itok=qYYzCHVz
Spanish food major, Ebro Foods appoints Publicis India to manage its Indian creative biz

Ebro India, the Indian arm of the Spanish food major, has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of Publicis India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories