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Bang in the Middle customises IndiaMART's campaign

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NEW DELHI: Zero in on the specifics is the new e-commerce mantra. A new digital ad campaign that highlights a unique value proposition of offering customized products to the buyers has been launched by the IndiaMART, online marketplace connecting buyers with suppliers

Conceptualised by ‘Bang in the Middle’, the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’ elephant to emphasise on how consumers no longer only seek products that are easily available in the market. The campaign uses humour and curiosity to strike a chord with the audience and shows India’s largest e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.

IndiaMART Vice President – Marketing Sumit Bedi said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfil any demand because of a strong base of more than 25 lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And, that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”

Bang in the Middle chief strategy officer and managing partner Naresh Gupta said “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business-owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business-owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.

With technology at the heart of its business, IndiaMART’s success lies in its vision to provide enhanced and improvised solutions that meet market demands. The e-commerce platform has been at the helm of creating a simple but workable B2B ecosystem. A one-stop destination for connecting buyers and sellers, IndiaMART offers customized and full-service offerings.

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